Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“With Patagonia leading the pack, what’s next for sustainability in apparel?” by Julia Waldow via Modern Retail

by admin | Jan 4, 2023 | Industry, Outdoor, Sustainability

Ivy Liu Back in 2011, Patagonia placed an ad in the New York Times on Black Friday with a photo of one of its products and a provocative message: “Don’t Buy This Jacket.” The move, part of a larger poster and PR campaign, was meant to encourage people to think about...

“Rally car driver and DC Shoes co-founder Ken Block dies in a snowmobile accident” by Emily Olson via NPR

by admin | Jan 3, 2023 | Guerilla Marketing, Industry, Legends, News, Rest In Peace, Shoe Market, Skateboard

Ken Block, pictured here at the 2017 World Rallycross Championship in Barcelona, Spain, died yesterday in a snowmobile accident, his company said. David Ramos/Getty Images Ken Block, an action sports legend who co-founded DC Shoes and Hoonigan Racing, died on Monday...

“The Gospel, According to Jeremy Jones – The polymath snowboarder has a new book about the art and philosophy of being in the mountains” by Heather Hansman via Outside

by admin | Dec 27, 2022 | Book Review, Industry, Interviews, Legends, Snowboard

Jeremy Jones, big-line snowboarder, splitboarding sage, and fearless-seeming founder of Protect Our Winters (POW)—a partner of Outside’s Find Your Good fundraising platform—says he was scared to write a book. “I was kind of nervous, but nervousness and excitement go...

“New Retail: How the “Store” Will Undergo Transformation” by Sanford Stein via The Robin Report

by admin | Dec 25, 2022 | Brick & Mortar, Community, Industry, Predictions, Retail Strategy, Retail Technologies

For the vast majority of the 20th century, retailing had been largely transactional. The store was the place where the goods were seen, sold, and stored (hence the term). With the advent of ecommerce that definition became questioned, and the change-averse retail...

“How Mobile Bridges the Gap Between In-Store and Online” by Alex Campbell via Total Retail

by admin | Dec 23, 2022 | Brick & Mortar, Data Driven Performance, E-Commerce, Holiday, Industry, m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce

Credit: iStock.com by Anita Kot To deliver on consumer expectations and keep their loyalty, brands must incorporate mobile messaging into their marketing strategies This holiday season, retailers prepared for an influx of in-store and online shoppers at levels even...

“WE TALKED TO THE ENGINEER BEHIND THE DIME GLORY CHALLENGE OBSTACLES” by Ian Michna via Jenkem Mag

by admin | Dec 20, 2022 | Competitions, DIY, Industry, Skate Art, Skateboard

Every year the skate world gathers in Montreal for the most entertaining skateboard “contest” of the year. There’s no need for a numeric scoring system or a qualification round – the Dime Glory Challenge’s objective is simple: go huge. The best skaters in the world...