Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Retail in 2023: Back to Basics” by Chelsea Zhang and Rick Zullo via Total Retail

by admin | Feb 2, 2023 | Brick & Mortar, E-Commerce, Industry, Omnichannel, Predictions, Retail Economy, Returns

Credit: Warby Parker Over the last several years we’ve seen a tremendous boon in direct-to-consumer (DTC) and e-commerce strategies for retail. Venture capital flooded into the category leaving incumbent retailers feeling pressured. 2022 started to see a reversal of...

“Mark McMorris Wins Snowboard Slopestyle Gold, Breaks Record for Winter X Games Medals” by Will Sileo via The Inertia

by admin | Jan 31, 2023 | Awards, Competitions, Industry, News, Snowboard

Photo Courtesy of NBC Sports Mark McMorris just became the winningest athlete in Winter X Games history. You can watch the full video below, and I’d recommend it, as there was some insane snowboarding during the entire event. But if you want things summed up nicely,...

“Top 10 Hidden Gems of Surf Expo 2023 (opinion article)” by Rich Aloha via Wakeboarding Magazine plus link to view photos from the most recent Surf Expo Trade Show

by admin | Jan 30, 2023 | Industry, Product Reviews, SUP, Surf, Trade Shows, Wakeboard

Surf Expo exhibitors fill up a massive hall in Orlando. Rich Aloha Surf Expo, once a watersports wonderland, adds a January event. What can riders now expect from this premier event? Since its debut in 1976, Surf Expo, has drawn in multitudes of surfing...

“24 Nonprofit Skateboard Organizations That Make a Difference” by Ruben Vee via SkateboardersHQ

by admin | Jan 25, 2023 | Community, Customer Loyalty, Event Planning, Industry, Skateboard

Skateboarding has gained ground in such a short time. Through a unique combination of courage, creativity, and an engaging lifestyle, skateboarding has gained popularity worldwide and finds its place among traditional sports like football and baseball. Besides being...

“The Killer of a Skateboarding Legend Went Unnamed for Years. Could Deaths Have Been Prevented?” by David Sjostedt via The San Francisco Standard

by admin | Jan 24, 2023 | Community, Industry, News, Public Health, Skateboard

Jake Phelps skates a halfpipe at the Hunters Point ramp in San Francisco in 1986. | Courtesy Thrasher Magazine When it was reported that San Francisco skateboarding legend Jake Phelps died peacefully in his Bayview home on March 19, 2019, the legions of global...

“How pandemic trends will continue to inform consumer behavior in 2023” by Sara Karlovich via Marketing Dive

by admin | Jan 19, 2023 | Brick & Mortar, Corona Virus, Industry, News, Predictions, Retail Economy

Brandon Bell via Getty Images During a press briefing during NRF’s Big Show, experts indicated that earlier cash reserves are dwindling, while consumer savviness remains on the rise. NEW YORK — Consumer behavior will remain difficult to map out in 2023, but the...