Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The X Games Has New Owners. Here’s What It Means for Fans of Action Sports.” by Frederick Dreier via Outside Magazine

by admin | Nov 7, 2022 | Community, Competitions, Industry, News, Outdoor, Skateboard, Snowboard

Lead Photo: Tamara Susa / ESPN Images We interviewed Steve Fliser, the new CEO of the X Games, about his vision for the annual summer and winter extreme sports competitions The X Games have helped define action sports for an entire generation of Americans,...

“If You Have Fears Of Recession 2022 for Retail, Take Hope” by Bob Phibbs via The Retail Doctor Blog

by admin | Nov 6, 2022 | Brick & Mortar, Industry, News, Predictions, Resources, Retail Strategy

You can’t open your browser without someone somewhere scaring you about an upcoming cataclysmic recession. A bit of education. Recessions last between two and 18 months, with an average of 10 months. By definition, we are already in one with two consecutive quarters...

WHAT THE HELL IS GOING ON WITH ILLEGAL CIV? by ALEXIS CASTRO & IAN MICHNA via JENKEM MAG

by admin | Nov 3, 2022 | Industry, News, Skateboard

By now, you probably have seen the commotion going down on Instagram surrounding Illegal Civ’s latest video, Hell Week. Illegal Civ has been gearing up to release their next full-length video and recently dropped a promo vlog and an official trailer on the brand’s...

“Modern Machines: A Brief History of the Mid-Length Surfboard” by Sam George via The Inertia

by admin | Oct 28, 2022 | Educational Opportunity, Industry, Product Reviews, Retail History, Surf

Mr. February, a mid-length, and the highline. Photo: Screenshot Editor’s Note: Welcome to our new series, “By Design” with Sam George that examines the genius, and sometimes the mystery, of surfing’s storied design history. Sam has been writing about...

“Adidas drops the other shoe on Ye” by George Anderson via Retail Wire

by admin | Oct 26, 2022 | Industry, News, Shoe Market, Social Issues

Adidas yesterday ended its partnership with Ye, the artist formerly known as Kanye West, following a series of antisemitic remarks he has made recently in multiple forums. “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they...

“Outdoor Retailers Give Customers Their Expertise for Free. Should They? – Here’s how shops can monetize non-paying customers who just want free information” by David Gladish via Outside Business Journal

by admin | Oct 22, 2022 | Customer Loyalty, Customer Service, Industry, Outdoor, Retail Strategy

Photo: Nikola Stojadinovic/Getty If you’ve ever worked in outdoor retail, you are probably all too familiar with a particular customer. They come in, use up your time and expertise to gain product knowledge and find the proper fit, subtly (or not so subtly) take a...