Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“We Spoke With Joel Tudor and a WSL Insider About Tudor’s Suspension; Here’s What They Had to Say” by Alexander Haro via The Inertia

by admin | Mar 17, 2022 | Community, Competitions, Debate, Industry, News, Surf

After Joel Tudor was suspended indefinitely by the World Surf League, we caught up with him to hear his thoughts. Photo: Thomas Bennett//WSL Joel Tudor, three-time and reigning world longboard champion, was suspended from competition this week by the...

“The One-Legged Snowboarder Who Built an Ingenious Prosthetic for Himself—and His Opponents” by John Rosengren via GQ

by admin | Mar 11, 2022 | Industry, Olympics, Snowboard

Mike Schultz riding in the adaptive banked slalom final during the 2017 Dew Tour Ezra Shaw / Getty Images After a horrific accident took his leg, Mike Schultz invented a high-tech artificial limb that action sport athletes quickly adopted. And now, to win gold at the...

“The Rise Of African Surf Culture With Selema Masekela And Mami Wata – special exhibit at Surfing Heritage and Culture Center” via SHACC Newsletter

by admin | Mar 9, 2022 | Community, Industry, News, Social Issues, Surf

Coming to SHACC this month, we’ve partnered up with Selema Masekela and the incredible people at Mami Wata to bring you a very special exhibit that celebrates the rise of African surf culture. Featuring images and artifacts from Ghana to Mozambique and beyond, opening...

“Stores of the future – Brands and retailers are giving their fitting rooms a high-tech upgrade” by Maile McCann via Modern Retail

by admin | Mar 2, 2022 | Industry, Retail Strategy, Retail Technologies

Apparel brands and retailers are investing in high-tech fitting rooms in their brick-and-mortar stores. 2021 was the year of the virtual fitting room: Walmart, Shopify, Amazon and Snap all invested in augmented or virtual reality tech to help customers...

“WE WENT TO NASHVILLE TO CELEBRATE SKATE SHOP DAY” by Ian Michna via JENKEM MAG

by admin | Feb 28, 2022 | Community, Industry, News, Skateboard

What’s special about Feb 19th? Absolutely nothing. It’s just another slush-filled day in most places in the world. That is until some friends decided to turn it into something meaningful: Skate Shop Day. Skate Shop Day is simply meant to remind us all to support...

“What Happened to Authentic Streetwear?” by Mikelya Fournier via The Robin Report

by admin | Feb 24, 2022 | Debate, Industry, Streetwear

Everywhere you look, you see the same jogger outfits with predictable brand logos on display for the world to see. If you stop and ask the wearer about it, they’ll harp on the fact that they waited for hours in a digital waiting room just to have their chance to...