Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“WE WENT TO NASHVILLE TO CELEBRATE SKATE SHOP DAY” by Ian Michna via JENKEM MAG

by admin | Feb 28, 2022 | Community, Industry, News, Skateboard

What’s special about Feb 19th? Absolutely nothing. It’s just another slush-filled day in most places in the world. That is until some friends decided to turn it into something meaningful: Skate Shop Day. Skate Shop Day is simply meant to remind us all to support...

“What Happened to Authentic Streetwear?” by Mikelya Fournier via The Robin Report

by admin | Feb 24, 2022 | Debate, Industry, Streetwear

Everywhere you look, you see the same jogger outfits with predictable brand logos on display for the world to see. If you stop and ask the wearer about it, they’ll harp on the fact that they waited for hours in a digital waiting room just to have their chance to...

“Bettylou Sakura Johnson on Being the Youngest Woman on the Championship Tour” by Rebecca Parsons via The Inertia

by admin | Feb 20, 2022 | Competitions, Industry, Surf

Bettylou Sakura Johnson definitely has all the tools to compete at the highest level. Photo: Tony Heff//WSL Bettylou Sakura Johnson’s huge win at the Haleiwa Challenger before the New Year may seem like it came out of left field, but in a lot of ways, it was...

“Patagonia, REI, Public Lands threaten to boycott Outdoor Retailer trade show” by Cara Salpini via Retail Dive

by admin | Feb 18, 2022 | Community, Industry, Outdoor, Trade Shows

Dive Brief: A group of major outdoor retailers — including Timberland, Patagonia, REI, The North Face and Public Lands — are threatening to boycott the Outdoor Retailer trade show if it’s moved to Utah, according to a release put out by The Conservation...

“Used surfboards causing you headaches? The prescription to save time and earn more has arrived.” by the good people behind SimplSurf

by admin | Feb 17, 2022 | Associate Members, E-Commerce, Industry, News, Resources, Retail Strategy, Retail Technologies, Surf

Overview We’re seeing the largest boom in outdoor board sports in history. Retailers, you should be getting a bigger slice of that sweet pie. SimplSurf helps you do just that. By leveraging our free software tool, you can turns board consignment from a headache to...

“INTERVIEW WITH SIMA EXECUTIVE DIRECTOR VIPE DESAI.” by BTR staff via Building The Revolution blog plus #SaveTheDate and logos for Surf Shop Day

by admin | Feb 15, 2022 | Community, Industry, Manufacturing, Surf

Vipe rocking his limited edition BTR Brews and Boards shirt he purchased from Spyder. Vipe Desai is a hair over 60 days in his new position as Executive Director at SIMA and is already making some serious change. Just last week Vipe announced that SIMA has officially...