Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“With a stunning first run, Chloe Kim wins another gold in the halfpipe.” by John Branch via The New York Times

by admin | Feb 10, 2022 | Competitions, Industry, News, Olympics, Snowboard, Women's Market

Chloe Kim’s score from her first halfpipe run delivered her second consecutive gold medal in the event.Gabriela Bhaskar/The New York Times Kim was awarded with an untouchable score of 94. Queralt Castellet, of Spain, earned the silver medal, and Sena Tomita, of Japan,...

“The Evolution of Skate Videos, From VHS to TikTok – The medium might have changed over the past 50 years, but interest is still riding high.” by Guillaume Patigny via Vice News

by admin | Jan 24, 2022 | Awards, Community, Industry, News, Skateboard

This article originally appeared on VICE Belgium. When it comes to skateboarding, the only thing more important than actually going skating is making sure that you have footage of you doing it. You can tell people you’ve pulled off this, or jumped that, but...

“World Surf League Announces Its Finals Event Will Return to Lower Trestles” by staff writers via The Inertia

by admin | Jan 21, 2022 | Competitions, Industry, News, Surf

If it ain’t broke. Photos: WSL Well, it went so swimmingly, why not do it again? Following a World Surf League finals event in September that saw a fantastic mix of swell and conditions, the League announced today that its championship tournament...

“TEST YOUR INNER SKATE NERD WITH THIS NEW TRIVIA CARD GAME” by Alexis Castro via JENKEM MAG

by admin | Jan 19, 2022 | Community, Competitions, Industry, News, Skateboard

photo: gordon eckler Skateboarders’ brains contain tons of factoids that matter very little in the “real world,” like who the first person to skate up a handrail was, or who invented the salad grind. We love to tease each other about who knows more about short-lived...

“A Brief History of Snowboarding – Rebellious youth. Olympic glory. How a goofy American pastime conquered winter” by Max Ufberg via Smithsonian Magazine

by admin | Jan 17, 2022 | Competitions, Industry, Olympics, Retail History, Snowboard

Snowboarder Shannon Dunn competes for Team USA in the 1998 Winter Olympics, where she won the bronze medal in half-pipe. Alexander Hassenstein / Bongarts via Getty Images Long before the term “snowboarding” existed—and at least 80 years before it was an Olympic...

“Outdoor Retailer Releases Education Schedule and Floor Plan For Snow Show” by Outdoor Retailer via Shop Eat Surf (plus free hotel room scholarship opportunity for BRA Retail Members)

by admin | Jan 14, 2022 | Community, Industry, News, Resources, Snowboard, Trade Shows

SAN JUAN CAPISTRANO, California – Outdoor Retailer Snow Show returns to Denver this month with a full schedule of in-person education and a redesigned floor plan structured around The Resource Center, a new information hub to access industry insight directly from...