Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
You may want to share the following video with your snowboarding customers: Since its inception, Never Summer has made all of their snowboards out of their Denver, Colorado HQ. Attached to the offices and showroom is the factory, which is open to the public for tours...
Portrait by Brett Simon Video content is the driver of modern skateboarding, but for being so integral, it’s a relatively young medium that’s still evolving. During the 1980s, Stacy Peralta saw the potential and power of video, creating a string of influential...
2021 SOTY = Mark Suciu Everyone loves to say contests and awards don’t carry any weight in skateboarding, but every year, skaters seem to give a lot of weight to Thrasher’s Skater of the Year award. “SOTY Season” gives us a lot to debate about, like whether...
PRESS RELEASES | Published Dec 7, 2021 – Reposted with permission from Vipe Desai of SIMA Orange County, CA (December 7, 2021) – The Board of Directors of the Surf Industry Manufacturers Association (SIMA) are excited to announce the appointment of industry...
Anyone with even the faintest interest in surfing can likely remember where they were, what they were doing, when the first video of Kelly Slater’s wavepool dropped. (I was on the couch, soaking in the reality of Adriano de Souza’s World Title win, which...
The tide is turning in retail. Despite staff and supply shortages that may burden shoppers and encumber stores during the holiday season, signs of growing optimism for the future abound. While last year the industry underwent a scourge of bankruptcies and...
