Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Sierra Kerr’s Air Game is Turning Heads – AND SHE’S ONLY 14 YEARS OLD” via Surfer Mag

by admin | Oct 26, 2021 | Industry, Surf

If you’re wondering what the future of surfing will look like, turn your eyes upon the jaw-dropping compilation below and you’ll get a solid glimpse of the progression that lies ahead. Fourteen-year-old Sierra Kerr (offspring of Tour vet and airshow standout Josh...

“NRF PREDICTS HIGHEST HOLIDAY RETAIL SALES ON RECORD” via Industry Resources

by admin | Oct 23, 2021 | Holiday, Industry, Retail Strategy

Holiday spending has the potential to shatter previous records, as the National Retail Federation today forecast that holiday sales during November and December will grow between 8.5 percent and 10.5 percent over 2020 to between $843.4 billion and $859...

City of Huntington Beach Becomes 100th West Coast Municipality to Pass a Resolution Opposing New Offshore Drilling by Surfrider Foundation via Shop Eat Surf

by admin | Oct 20, 2021 | Industry, News, Political Action, Social Issues

River Jetties Huntington Beach credit Mona Haddad with Surfrider Foundation” Huntington Beach, Calif., October 20, 2021— Today, the Surfrider Foundation and ocean advocates are celebrating a significant victory after the City of Huntington Beach became the...

“Key Industry Surf Shops Impacted by Oil Spill” by Tiffany Montgomery via Shop Eat Surf

by admin | Oct 8, 2021 | Community, Industry, Surf, Sustainability

Workers cleaning oil that washed ashore on Corona Del Mar State Beach Wednesday – Photo courtesy of U.S. Coast Guard The oil spill in Orange County that has closed beaches in Huntington Beach, Newport Beach, Laguna Beach, and Dana Point is not only a crisis for...

“Just How Much Does Music Change the Way We View Surfing?” by Juan Hernandez via The Inertia

by admin | Oct 7, 2021 | Community, Industry, Surf

That headline was a rhetorical question. Of course music impacts our viewing of surf videos. A lot. In fact, music doesn’t just have an effect on how we view surfing, a guy like Quentin Tarantino would argue music completely controls how...

“A LOOK AT SOME OF SKATEBOARDING’S GREATEST DISPLAYS OF FILMING” by Justin The Intern via Jenkem Mag

by admin | Oct 6, 2021 | Community, Debate, Industry, Skate Art, Skateboard

To some skaters out there, filming might seem like a pretty simple task. First, you have to buy a half-decent camera with a fisheye, and then all you really have to do is keep the skater in the frame and make sure the colors aren’t too blown out. Easy, right? Maybe,...