Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“September Surf Expo Health and Safety Guidelines and link to SES Interview with Roy Turner about the Show plus retailer registration, BRA specific events and Surf Expo highlight videos” via the awesome people behind Surf Expo

by admin | Sep 7, 2021 | Educational Opportunity, Industry, Kiteboard, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market

Surf Expo is the largest and longest running watersports and beach lifestyle tradeshow in the world. Since 1976, retailers from around the globe have relied on Surf Expo to identify new trends, new brands, and to get business done. Don’t miss your chance to be a part...

“Tony Hawk releases limited $500 skateboard with his BLOOD infused into paint… and it SELLS OUT within 20 MINUTES” by Justin Enriquez via DailyMail.com

by admin | Aug 24, 2021 | Industry, News, Skateboard

Blood, sweat, and tears: Tony Hawk released a $500 skateboard deck with his actual blood infused into the paint in collaboration with sponsor Liquid Death Mountain Water He is the greatest skateboarder of all-time and has done it all from being the first to ever land...

“Skateboarding Is In The Olympics; Now PhD Neftalie Williams Is Bringing It To The Ivy League” by Michelle Bruton via Forbes

by admin | Aug 23, 2021 | Competitions, Educational Opportunity, Industry, News, Skateboard

Dr. Neftalie Williams lecturing in his skateboarding course at USC alongside legendary skateboarder … [+]NEFTALIE WILLIAMS There’s no question that as skateboarding has soared into the Olympics this summer in Tokyo, it has reached new heights. But to Dr....

“Selema Masekela Is Right: Action Sports Still Have a Long Way to Go” by Joe Carberry via The Inertia

by admin | Aug 21, 2021 | Competitions, Industry, Skateboard, Snowboard, Social Issues, Surf

Selema Masekela, the voice. Photo: Jeremy Deputat/Red Bull Content Pool Selema Masekela is a generational voice. Not just because he’s articulate. Because he’s put time in. He started answering phones at Transworld as an intern in the nineties. He...

“Cater to Your Customers — Locally” by Catherine Schetting Salfino via The Robin Report

by admin | Aug 7, 2021 | Community, Industry, Retail Strategy

There’s an old adage: You get what you get, and you don’t get upset. Clearly, that doesn’t apply to retail. For some time now, the axiom has been customers want what they want, when they want it. And Covid-19 accelerated that. Apparel shoppers want choices, and they...

“Retailers are rethinking mask policies in the wake of new CDC guidance—and it could get complicated”

by admin | Aug 6, 2021 | Corona Virus, Debate, Industry

A “Mask Required” sign at the entrance to a Kroger Co. grocery store in Houston, Texas, on Wednesday, March 10, 2021.Scott Dalton | Bloomberg | Getty Images KEY POINTS Retailers are again contemplating whether or not to reinstate mask mandates in stores for shoppers...