Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Just How Much Does Music Change the Way We View Surfing?” by Juan Hernandez via The Inertia

by admin | Oct 7, 2021 | Community, Industry, Surf

That headline was a rhetorical question. Of course music impacts our viewing of surf videos. A lot. In fact, music doesn’t just have an effect on how we view surfing, a guy like Quentin Tarantino would argue music completely controls how...

“A LOOK AT SOME OF SKATEBOARDING’S GREATEST DISPLAYS OF FILMING” by Justin The Intern via Jenkem Mag

by admin | Oct 6, 2021 | Community, Debate, Industry, Skate Art, Skateboard

To some skaters out there, filming might seem like a pretty simple task. First, you have to buy a half-decent camera with a fisheye, and then all you really have to do is keep the skater in the frame and make sure the colors aren’t too blown out. Easy, right? Maybe,...

“SQUARE AND TIKTOK PARTNER TO HELP BUSINESSES EXPAND THEIR REACH ONLINE” via Industry Resource

by admin | Sep 30, 2021 | E-Commerce, Industry, News, Resources, Retail Strategy

Square and TikTok announced a new integration that will make it easy for sellers of all types and sizes to reach new customers and grow their sales online. Square x TikTok enables sellers to send fans directly from TikTok videos, ads, and shopping tabs...

“Analysts throw cold water on the great DTC pivot” by Ben Unglesbee via Retail Dive

by admin | Sep 29, 2021 | Industry, News, Retail Strategy, Statistics

image courtesy of Daphne Howland/Retail Dive Dive Brief: As brands large and small try to capture more margin by selling directly to consumers, analysts with BMO Capital Markets question whether the strategy is truly more profitable.In a recent report, the analysts...

“A Look Back: Dogtown and Z Boys” (mini documentary about the documentary) by Glen E. Friedman via Thrasher Mag

by admin | Sep 25, 2021 | Community, Industry, Retail History, Skate Art, Skateboard

Dogtown and The Z Boys found an audience outside of the traditional skateboard community. Tony Alva, Peggy Oki, Stacy Peralta and more from the OG Zephyr scene break down why it worked and what was missing. Big Thanks to Glen E Friedman and Vans. Push play to watch...

“Watch Now: ‘The Curious Tales of Italo Ferreira – THE EPIC BIOPIC ABOUT THE 2019 WORLD CHAMP AND OLYMPIC GOLD MEDALIST IS FINALLY HERE’ by Surfer Mag

by admin | Sep 18, 2021 | Industry, Olympics, Surf

Trailer: The Curious Tales of Italo Ferreira (push play) Roughly 18 years ago, in a small fishing town located along the northeastern curve of Brazil, current World Champ and 2021 Olympic Gold Medalist Italo Ferreira first learned how to surf on a chunk of styrofoam....