Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Watch Now: ‘The Curious Tales of Italo Ferreira – THE EPIC BIOPIC ABOUT THE 2019 WORLD CHAMP AND OLYMPIC GOLD MEDALIST IS FINALLY HERE’ by Surfer Mag

by admin | Sep 18, 2021 | Industry, Olympics, Surf

Trailer: The Curious Tales of Italo Ferreira (push play) Roughly 18 years ago, in a small fishing town located along the northeastern curve of Brazil, current World Champ and 2021 Olympic Gold Medalist Italo Ferreira first learned how to surf on a chunk of styrofoam....

“SKATEBOARDING IS FASHION – NYFW, The Olympics, Pants, and ZZ Top” by Anthony Pappalardo of Artless Industria®

by admin | Sep 17, 2021 | Community, Debate, Industry, Skateboard

Last week, I attended a panel discussion celebrating the release of Kyle Beachy’s new title The Most Fun Thing: Dispatches from a Skateboard Life at the McNally Jackson Seaport book store in Manhattan. The panelists included Beachy, Jessica Edwards, Noah Johnson,...

“Carissa Moore and Gabriel Medina Are Officially the 2021 World Champions – RECAPPING A HISTORIC DAY OF COMPETITIVE SURFING” by staff writer at Surfer Mag

by admin | Sep 15, 2021 | Competitions, Industry, Surf

After a historic day of competitive surfing at Lower Trestles yesterday, Carissa Moore and Gabriel Medina are officially your 2021 World Champions. The Rip Curl WSL Finals offered a new format to decide the final World No. 1s–and thanks to pumping conditions, it kept...

“September Surf Expo Health and Safety Guidelines and link to SES Interview with Roy Turner about the Show plus retailer registration, BRA specific events and Surf Expo highlight videos” via the awesome people behind Surf Expo

by admin | Sep 7, 2021 | Educational Opportunity, Industry, Kiteboard, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market

Surf Expo is the largest and longest running watersports and beach lifestyle tradeshow in the world. Since 1976, retailers from around the globe have relied on Surf Expo to identify new trends, new brands, and to get business done. Don’t miss your chance to be a part...

“Tony Hawk releases limited $500 skateboard with his BLOOD infused into paint… and it SELLS OUT within 20 MINUTES” by Justin Enriquez via DailyMail.com

by admin | Aug 24, 2021 | Industry, News, Skateboard

Blood, sweat, and tears: Tony Hawk released a $500 skateboard deck with his actual blood infused into the paint in collaboration with sponsor Liquid Death Mountain Water He is the greatest skateboarder of all-time and has done it all from being the first to ever land...

“Skateboarding Is In The Olympics; Now PhD Neftalie Williams Is Bringing It To The Ivy League” by Michelle Bruton via Forbes

by admin | Aug 23, 2021 | Competitions, Educational Opportunity, Industry, News, Skateboard

Dr. Neftalie Williams lecturing in his skateboarding course at USC alongside legendary skateboarder … [+]NEFTALIE WILLIAMS There’s no question that as skateboarding has soared into the Olympics this summer in Tokyo, it has reached new heights. But to Dr....