Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Selema Masekela Is Right: Action Sports Still Have a Long Way to Go” by Joe Carberry via The Inertia

by admin | Aug 21, 2021 | Competitions, Industry, Skateboard, Snowboard, Social Issues, Surf

Selema Masekela, the voice. Photo: Jeremy Deputat/Red Bull Content Pool Selema Masekela is a generational voice. Not just because he’s articulate. Because he’s put time in. He started answering phones at Transworld as an intern in the nineties. He...

“Cater to Your Customers — Locally” by Catherine Schetting Salfino via The Robin Report

by admin | Aug 7, 2021 | Community, Industry, Retail Strategy

There’s an old adage: You get what you get, and you don’t get upset. Clearly, that doesn’t apply to retail. For some time now, the axiom has been customers want what they want, when they want it. And Covid-19 accelerated that. Apparel shoppers want choices, and they...

“Retailers are rethinking mask policies in the wake of new CDC guidance—and it could get complicated”

by admin | Aug 6, 2021 | Corona Virus, Debate, Industry

A “Mask Required” sign at the entrance to a Kroger Co. grocery store in Houston, Texas, on Wednesday, March 10, 2021.Scott Dalton | Bloomberg | Getty Images KEY POINTS Retailers are again contemplating whether or not to reinstate mask mandates in stores for shoppers...

“Report shows Outdoor Industry has work to do on its online ADA compliance” by OSI (BRA Supporting Vendor Partner)

by admin | Aug 2, 2021 | Industry, News, Outdoor, Resources, Statistics

Image of Jon Comer, pioneer of adaptive skateboarding (courtesy of ESPN) Outdoor Sports Insurance evaluated industry sites for compliance EDEN PRAIRIE, MINNESOTA (Last Monday marked the 31st anniversary of the signing of the Americans with Disabilities Act (ADA)....

“SKATEBOARDING IS A SPORT, SO NOW WHAT? – I Watched the Olympics and It Wasn’t What I Expected.” by Anthony Pappalardo via Artless Industrial

by admin | Jul 28, 2021 | Debate, Industry, Olympics, Skateboard

After being announced in 2016 and delayed a year due to the ongoing COVID-19 pandemic, skateboarding made its official Olympic debut on Saturday, July 24, 2021. During the ramp-up, my skate-centric social media channels fell into three buckets: 1. Supportive 2....

“Teenagers Win All 3 Medals In Women’s Street Skateboarding Event” by Leila Fadel via NPR

by admin | Jul 26, 2021 | Competitions, Industry, News, Olympics, Skateboard

Momiji Nishiya of Team Japan celebrates during the Women’s Street Final on day three of the Tokyo 2020 Olympic Games on Monday at Ariake Urban Sports Park. Patrick Smith/Getty Images TOKYO — Thirteen-year-old Momiji Nishiya dazzled during the Olympic...