Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
Rookie Skateboards, a downtown Manhattan brand founded by Catharine Lyons and Elska von Hatzfeldt in the mid ’90s, has pioneered so much we see out of skating and streetwear today.While it’s not common to this day, it was even more of an anomaly to have a...
Tim Kirkpatrick, the owner of Wavelines Surf Snow Skate in San Diego – Photo by SES Click on the following link to view this interesting Shop Eat Surf Article: The Realities of Core Retail at a Time of Huge Demand Be sure to visit the Shop Eat Surf website to...
Yesterday, Board Retailers Association hosted the second of many relevant and helpful quarterly webinars on a variety of topics in collaboration with BRA Supporting Vendor Partner Management One. “Embracing the New Metrics in Retail: How To Ride the Wave of...
After a life very well lived, Greg Noll, big-wave pioneer, filmmaker, industry leader and inspiration to many, has passed away. “It is with a heavy heart the Noll family announces the death of our patriarch, Greg Noll. Greg died of natural causes on Monday June 28th,...
Strong sales in the core channel are showing no signs of slowdown as shoppers continue to embrace local retailers and the surf and skate lifestyle. According to the ActionWatch Retail Panel, year-to-date sales are up 89% vs. the same period in 2020. Click on the...
The Beach Belongs to Everyone! On Saturday, June 19, the Surfrider Foundation and international affiliates will host events worldwide in recognition of the 17th annual International Surfing Day (ISD) to celebrate the sport of surfing and...
