Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“SKATEBOARDING IS A SPORT, SO NOW WHAT? – I Watched the Olympics and It Wasn’t What I Expected.” by Anthony Pappalardo via Artless Industrial

by admin | Jul 28, 2021 | Debate, Industry, Olympics, Skateboard

After being announced in 2016 and delayed a year due to the ongoing COVID-19 pandemic, skateboarding made its official Olympic debut on Saturday, July 24, 2021. During the ramp-up, my skate-centric social media channels fell into three buckets: 1. Supportive 2....

“Teenagers Win All 3 Medals In Women’s Street Skateboarding Event” by Leila Fadel via NPR

by admin | Jul 26, 2021 | Competitions, Industry, News, Olympics, Skateboard

Momiji Nishiya of Team Japan celebrates during the Women’s Street Final on day three of the Tokyo 2020 Olympic Games on Monday at Ariake Urban Sports Park. Patrick Smith/Getty Images TOKYO — Thirteen-year-old Momiji Nishiya dazzled during the Olympic...

“Kellen James and Jamie Palmore (KJP) | Hickman” via Transworld Skateboarding

by admin | Jul 24, 2021 | Community, Industry, Skateboard

Kellen James (owner of Arts and Rec Skate Shop) and Jamie Palmore come together for the first (and hopefully not the only) installment of the KJP (KJ + JP = KJP) series. First spot: Hickman. Guest appearances by:Jimmy Cao, Kyong Kim, Joe Blas, Marshall Heath, Chris...

“Skateboarding as an Olympic sport has even some on Team USA feeling conflicted” by Phil McCausland via NBC News

by admin | Jul 5, 2021 | Competitions, Industry, News, Olympics, Skateboard

Members of the first U.S. Olympic skateboarding team arrive on their boards for a news conference in downtown Los Angeles on June 21, 2021.Richard Vogel / AP “I think as a community, people were attracted to skateboarding because it was not part of something like the...

“What If We Told You That You Could Protect Your New Surfboard Against Breaks And Dings…” via STAB Magazine

by admin | Jul 4, 2021 | Associate Members, Industry, News, Resources, Retail Strategy, Surf

Well, you can. And it starts at just $10 a month.  Posted by: STAB What’s worse: breaking your new board first session, or watching every person you love getting mauled by a voracious pack of lions? Answer: the lions, but only just. New Board Anxiety is a...

“HOW ROOKIE SKATEBOARDS SHAPED WOMEN’S SKATEBOARDING” by JESSIE VAN ROECHOUDT & QUELL SKATEBOARDING via Jenkem Mag

by admin | Jul 3, 2021 | Industry, Skateboard, Women's Market

Rookie Skateboards, a downtown Manhattan brand founded by Catharine Lyons and Elska von Hatzfeldt in the mid ’90s, has pioneered so much we see out of skating and streetwear today.While it’s not common to this day, it was even more of an anomaly to have a...