Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Why A Protection Plan for Surfboards Might Be The Next Big Thing” by Vipe Desai via PropagandaHQ.net

by admin | Aug 31, 2020 | Associate Members, Industry, News, Resources, Retail Strategy, Surf

Challenging times are prime for innovation and during the pandemic and it’s great to see new ideas find their way into the industry. One new innovation that caught my attention was Surfcare, the world’s first surfboard protection plan. Where if your...

“SKATERS RECOMMEND THEIR FAVORITE SKATE PANTS” via Jenkem Mag

by admin | Aug 30, 2020 | Debate, Industry, Retail Strategy, Skateboard

While it’s nearly impossible to remember all the skating you see everyday across your screens, something that never gets by us is a good pair of pants. We’ve been guilty of freeze-framing clips just to screenshot a pair of perfectly baggy pants or a pair that falls...

“Surfboard Insurance Is Now A Thing – An Ingenious Idea To Insure Your Stick Against Breaks, Dings And Damage” by ZANDER MORTON via Surfer Mag

by admin | Aug 25, 2020 | Associate Members, Industry, Resources, Retail Strategy, Surf

New surfboards, as we all know, are expensive. And, unfortunately, they’re also easy to break. Snapping or dinging a brand-new fiberglass investment has happened to every surfer at least once — and when it happens, it’s a shitty, sinking feeling. Enter Surfcare....

“Industry Veteran on Why Giving Back is Good for Society and The Bottom Line” by Vipe Desai via PropagandaHQ.net

by admin | Aug 19, 2020 | Industry, Resources, Retail Strategy, Surf

They say that good is the new cool and it’s definitely catching on with more brands and people in the action sports industry. One effort that caught our attention is that of industry veteran, Melissa Martinez-Booth where she’s focusing on doing good for...

“Retail Check In: Val Surf” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

by admin | Aug 17, 2020 | Corona Virus, Industry, Private Label, Retail Strategy, Skateboard, Snowboard, Surf

Please click on the following link to view this Shop Eat Surf News Article (about BRA Retail Member Val Surf):   Retail Check In: Val Surf A Val Surf skate section. Val Surf has four stores in the Los Angeles region that sell surf, skate and snow goods. Photo courtesy...

“V-shaped June recovery for US skate and surf but concerns remain” via Action Watch

by admin | Aug 4, 2020 | Associate Members, Industry, Resources, Skateboard, Statistics, Surf

June 2020 US core skate and surf sales grew +15% When we first saw the preliminary June 2020 sales data for the ActionWatch US retailer panel, we had a hard time believing the results. The first set of data indicated that year-over-year sales grew by 20% or more. By...