Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Surf Expo Moves to Virtual Show for September” via Shop Eat Surf and Surf Expo.com

by admin | Jul 28, 2020 | Corona Virus, Educational Opportunity, Industry, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market

Please click on the following link to view this informative Shop Eat Surf announcement and interview with Roy Turner (SVP of Emerald, Surf Expo Show Director and co-founder of BRA):  Surf Expo Moves to Virtual Show for September Be sure to visit the Shop Eat Surf...

“WHAT’S FUELING SKATEBOARDING’S CURRENT BOOM?” by Ian Browning via Jenkem Mag

by admin | Jul 22, 2020 | Industry, Retail Strategy, Skateboard

Do you get the feeling that there are a lot more people skating lately than ever before? And I’m not just talking little kids, it seems like all sorts of folks are suddenly rolling around. At my local, Brower Park, where the basketball courts were stripped of hoops,...

“Derek Ho, first Hawaiian male world surfing champ, dead at 55” by Dennis Romero via NBC News plus “ONE OF SURFING’S ALL-TIME GREATS DIED AFTER SUFFERING A HEART ATTACK” and “The Surf Community Remembers Pipe Legend Derek Ho” via Surfer Mag

by admin | Jul 20, 2020 | Industry, News, Rest In Peace, Surf

Derek Ho at the Azores Airlines World Masters Championship on Sept. 20, 2018, in Praia de Santa Barbara, Sao Miguel, Portugal. Laurent Masurel / World Surf League via Getty Images He belonged to a noted Hawaiian family that included brother Michael, also a top pro...

“What’s Selling at Heritage Surf?” by Tiffany Montgomery via Shop Eat Surf

by admin | Jul 16, 2020 | Distinguished Retail Members, Industry, Retail Strategy, Surf

Heritage Surf in Sea Isle City, New Jersey – Photo courtesy of Heritage Please click on the following link to view this relevant Shop Eat Surf Article containing commentary from Jamie Heritage of BRA Distinguished Retail Member Heritage Surf: What’s Selling at...

“ActionWatch Shares Results From Recent Retailer Survey” with Vipe Desai via PropagandaHQ.net

by admin | Jul 15, 2020 | Industry, News, Resources, Statistics

We had a quick chat with Patrik Schmidle from ActionWatch where he shared key takeaways from a recent survey with retailers across the country.  Business was good for board sports retailers in 2019 and that momentum carried over to the first...

“8 ARTISTS RE-IMAGINE THE INDEPENDENT LOGO” by Christian Kerr via Jenkem Mag

by admin | Jul 15, 2020 | Industry, Skate Art, Skateboard

Have you ever heard the debate about the Indy logo? It’s been a conversation inside the skate community for years, if not decades. Some say it looks strikingly similar to something the Nazis used to rock, while others argue the symbol has a significance that predates...