Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Why the Surf Industry Is On the Cusp of a Surprising Upturn Despite a Battered Economy” by Sam George via The Inertia

by admin | Jun 19, 2020 | Industry, News, Surf

The surf shop has always been at surfing’s core. And the core, it seems, is what has made it through this pandemic. Photo: Ocean Hut Surf Shop Surfers have long cherished the conceit that simply by stepping off the shore and paddling out into the waves they leave...

“U.S. Retail Sales Rebound More Than Expected in May” by Tiffany Montgomery via Shop Eat Surf

by admin | Jun 16, 2020 | Industry, News, Statistics

Please click on the following link to view this relevant Shop Eat Surf Article:   U.S. Retail Sales Rebound More Than Expected in May Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop...

“The Southern California Surfing Community Gathers En Masse for Racial Justice – A CELEBRATION OF GEORGE FLOYD’S LIFE AND A CALL TO END RACISM” by KATIE RODRIGUEZ via Surfer Mag

by admin | Jun 10, 2020 | Industry, News, Social Issues, Surf, Vision

“This has been the hardest week in my 48 years on this planet. This has been the hardest week to exist in my skin, and in my blackness. It has been that way for all of us, to have this skin: to wonder what it is … and ask whether or not we get to be Americans like...

“Core Store Sales Better than Expected in May” by Action Watch via Shop Eat Surf

by admin | Jun 10, 2020 | Associate Members, Industry, News, Resources, Statistics

Please click on the following link to view this relevant Shop Eat Surf Article from BRA Supporting Vendor Partner Action Watch:  Core Store Sales Better than Expected in May Be sure to visit the Shop Eat Surf website to view valuable Industry News and...

“Training Sales Associates in the Post-COVID World” by ENDVR via Shop Eat Surf

by admin | Jun 2, 2020 | Industry, News, Resources

Please click on the following link to view this absolutely relevant Shop Eat Surf Article about BRA Supporting Vendor Partner ENDVR:    Training Sales Associates in the Post-COVID World Be sure to visit the Shop Eat Surf website to view valuable...

“HOW TWO SHOPS ARE WORKING TOGETHER TO MAKE IT THROUGH THE PANDEMIC” by LARRY LANZA via JENKEM MAG

by admin | Jun 2, 2020 | Industry, News, Private Label, Retail History, Retail Strategy, Skateboard

It’s no secret that, prior to the pandemic, one of the greatest things about a skateshop was its fixture as a hub for the community, serving as a place to hang out, talk shit, and ask for a pivot cup or spare bearing or something. But with the shutdowns, shops have to...