Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Coastal Breeze Can Carry COVID-19 More Than 6 Feet, Says Virus Expert – IN CASE YOU NEEDED ONE MORE REASON TO STAY AWAY FROM THE BEACH” by Todd Prodanovich via Surfer Mag

by admin | Apr 3, 2020 | Corona Virus, Industry, News, Surf

Photo Credit: Grant EllisA perfect example of what not to do. Malibu crowds, sometime before the COVID-19 pandemic. Between stay-at-home orders, threats of fines for surfing and the off chance of getting shot at (if you happen to live in Costa Rica), there...

“Jeff Grosso R.I.P. 1968-2020” via Transworld Skateboarding

by admin | Apr 1, 2020 | Industry, News, Rest In Peace, Retail History, Skateboard

Today, legendary ’80s vert skater and host of Vans’ ” Loveletters To Skateboarding” Jeff Grosso passed away at his home (1968-2020). We don’t have any details right now, but our deepest condolences go out to his family, close friends, and all his fans around the world...

“MY DOORS ARE CLOSED…..NOW WHAT??” by BRA Supporting Vendor Partner Dave Seehafer of Global Wave Ventures

by admin | Mar 31, 2020 | Associate Members, Industry, Private Label, Retail Strategy

(aka how to stay stoked during these crazy times!)In the past couple of weeks, I’ve had numerous conversations with specialty retailers across the nation to brainstorm ways to keep revenue flowing, customers happy, employees paid and much more. Here are a few ideas...

“Brands Find Varied Ways to Help Corona Virus Fight” via Shop Eat Surf

by admin | Mar 30, 2020 | Corona Virus, Industry, News

Please click on the following link to view this absolutely relevant Shop Eat Surf Article:   Brands Find Varied Ways to Help Corona Virus Fight Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this...

“How U.S. Surf Shops Are Trying to Adapt During COVID-19 Pandemic” by James Burke via Surfer Mag

by admin | Mar 30, 2020 | Corona Virus, Industry, News, Retail Strategy, Surf

IT’S FAR FROM BUSINESS AS USUAL AT OUR CULTURAL WATERING HOLES Many surf shops that have been around for decades, like Hansen’s Surfboards, have taken a big hit in sales this month due to the COVID-10 outbreak. Photo credit: Hansens It’s hard times all around as...

“2020 Tokyo Olympics Will Be Postponed Due To Pandemic, According to IOC Member “ON THE BASIS OF THE INFORMATION THE IOC HAS, POSTPONEMENT HAS BEEN DECIDED”” via Surfer Mag

by admin | Mar 24, 2020 | Competitions, Corona Virus, Industry, News, Olympics, Surf

Photo Credit: Moran Kolohe Andino might have to wait another year to chase gold. Just a month ago, at the end of February, rumors began circulating about the possible cancellation of the 2020 Tokyo Olympics Games if the coronavirus continued to spread worldwide. A...