Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Practices to Protect Your Store – Cyberattacks becoming retailers’ biggest threat says OSI” by Brady Hicks via Inside Outdoor Magazine (+ learn more about and connect to BRA Supporting Vendor Partner Outdoor Sports Insurance)

by admin | Feb 1, 2022 | Internet, News, Resources, Retail Strategy, Retail Technologies

You’ve got your outdoor retail business. Years of passion and planning have finally paid off, and the physical – and potentially cyber – doors are now open. Your success depends not only on your ability to offer products that meet customer expectations but to connect...

“Customers want you but choose Amazon, WHY?” by Dan Pankratz via Exchange Collective blog

by admin | Dec 31, 2021 | E-Commerce, Internet, Resources, Retail Strategy, Retail Technologies

70% of Americans Prefer to Shop Local You hear it all the time, “I love your store,” or “I want to support local,” and “I am over Amazon.” But it is no secret that millions of customers are going to Amazon’s market place to shop and buy. But in a survey of 1,500...

“Why Retailers Should Focus on Online Reviews to Improve Credibility and Drive More Sales” by Heidi Sullivan via Total Retail

by admin | Nov 9, 2021 | Community, Internet, Local Search, Retail Strategy

Credit: Getty Images by Kiyoshi Hijiki It’s not a novel concept anymore, but in an age of instant gratification when consumers have all the information they need right at their fingertips — and at a moment’s notice — many retail businesses are finding that sometimes...

“Retailers Adapting Digital Marketing Strategies for Customer Acquisition, Retention” by Joe Keenan via Total Retail

by admin | Aug 5, 2021 | Internet, Resources, Retail Strategy

More time spent at home thanks to remote work, cancelled events and activities, and other pandemic-related factors resulted in consumers bringing more attention to digital shopping. Creating a consistent experience across all channels is what will keep...

“4 Best Practices for Creating a Social Commerce Experience That Converts” by Elise Stieferman via Total Retail

by admin | May 22, 2021 | E-Commerce, Internet, Resources, Retail Strategy, Social Commerce, Social Media

Online shopping received a serious bump in 2020. So did its offshoot, social commerce. In fact, among the strongest trends in the e-commerce industry, making purchases from social platforms seems to be the one to watch due to its projected year-over-year sales bump...

Available Now: On-Demand Relevant and Helpful Educational Webinar “Retail E-Commerce: Adapting to the New Consumer Mindset in 2021 and Beyond”

by admin | Apr 2, 2021 | Associate Members, Educational Opportunity, Internet, Resources, Retail Strategy

Board Retailers Association kicked off the first of many relevant and helpful quarterly webinars on a variety of topics in collaboration with BRA Supporting Vendor Partner Management One on March 30, 2021. Fortunately, many board retailers saw demand for products rise...