Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“VIDEO ESSAY: THE YEAR MODERN SKATEBOARDING BROKE” by  ANDREW MURRELL & ALEX COLES via Jenkem Mag

by admin | May 1, 2023 | Community, Industry, Legends, Opinion, Skateboard, Social Issues, Social Media, Women's Market

2013 might seem like a random arbitrary year to most people, but to us, it’s the year the current era of skateboarding was born. 2013 kicked off with a number of notable pros leaving their long-term sponsors, setting off a chain of events. Many of them went on to...

“89-Year-Old Man Crowned ‘World’s Oldest Surfer’” by Dashel Pierson via Surfer Magazine

by admin | Apr 15, 2023 | Community, Industry, Legends, News, Surf

Meet Seiichi Sano, the “oldest person to surf (male).” Photo: Guinness World Records Japan’s Seiichi Sano wins Guinness World Record…and makes it on Saturday Night Live. What’s more impressive: A Guinness World Record or a shoutout on Saturday Night...

“Tony Hawk helps Navajo Nation community build skatepark” via NBC News (YouTube video)

by admin | Apr 14, 2023 | BRA Community Partners, Community, Customer Experience, Customer Loyalty, Legends, News, Skateboard

The Diné Skate Garden, located in Navajo Nation in New Mexico, was created by local organizers with assistance from Tony Hawk’s “The Skatepark Project,” which helps bring skate opportunities to underserved communities. NBC News’ Steve Patterson spoke to young skaters,...

“Ocean Pacific Apparel Founder Jim Jenks Dies, Helped Birth Modern Surf Industry” by Kari Hamanaka via Shop Eat Surf

by admin | Mar 21, 2023 | Community, Industry, Legends, News, Rest In Peace, Retail History, Surf

Clockwise from top left: Jim Jenks in the Op days; Jim with his last truck; the famous Op corduroy shorts. Photos courtesy of Junior Jenks and the Surfing Walk of Fame. Jim Jenks, the former surf shop worker who turned Ocean Pacific into an industry-defining...

“Kelly Slater Says He’ll Retire After the Olympics… If He Makes Them” by Alexander Haro via The Inertia

by admin | Mar 3, 2023 | Competitions, Legends, News, Olympics, Surf

If Kelly Slater makes the 2024 Olympics at Teahupo’o, he says he’ll hang up the jersey. Photo: WSL Kelly Slater is pretty famous for retiring. Or not retiring, I guess. Famous for almost retiring? Famous for saying he might retire? Anyway, people talk about...

“IN MEMORIAM: THOMAS F. TAYLOR (1966-2023)” by Cullen Poythress via Transworld Skateboarding

by admin | Feb 25, 2023 | Brick & Mortar, Legends, Rest In Peace, Retail History, Skateboard

Thomas in the pages of TWS. Photo: King Thomas with Grant in the backyard bowl. Photo: @jt_lushbag In the light of the great past masters of our kind, none so embodied the spirit of the craft quite like Thomas Taylor. In our lifetime of friendship and hell raising,...