Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“3 Tips to Grow Your Business With Short-Form Video” by Melissa Oppenheim Lano via Total Retail

by admin | Jul 18, 2022 | m-commerce, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Credit: Getty Images by fizkes The average person’s attention span has decreased over the years — with some experts saying it’s now under 10 seconds — due to the large amount of information constantly vying for their attention. Not only is it harder to keep people...

“TikTok creates program for small businesses” by Tatiana Walk-Morris via Retail Dive

by admin | Jul 15, 2022 | m-commerce, Predictions, Resources, Retail Strategy, Retail Technologies, Social Commerce

Mario Tama / Staff via Getty Images Dive Brief: Joining other social platforms in releasing tools for small businesses, TikTok has created Follow Me, a six-week educational program from July 11 to Aug. 19 for small and midsize companies seeking to increase sales using...

“4 Tips to Help Your Business Sell More Gift Cards” by Joe Keenan via Total Retail

by admin | Jul 7, 2022 | Community, Customer Loyalty, E-Commerce, Gift Cards, m-commerce, Resources, Retail Strategy

Consumer demand for gift cards, both physical and digital, continues to rise. According to the Gift Cards – Global Market Trajectory & Analytics report, the global gift card market is forecast to reach $1.4 trillion(USD) by 2026, growing at a compound...

“Who is Crystal Media? plus special BRA Member discount and access to view the ‘Reels Means Deals’ on-demand webinar right now” by Doug Works via BRA

by admin | Jul 5, 2022 | Associate Members, Educational Opportunity, m-commerce, News, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

A warm and enthusiastic WELCOME to our newest BRA Supporting Vendor Partner Crystal Media!    As a Board Retailers Association member, you save 15% on select Crystal Media Services! As always, we at BRA continue to bring you Supporting Vendor Partners that...

“Instagram is Becoming the New Mall: 3 Ways to Start Conversational Commerce Marketing” by Beerud Sheth via Total Retail

by admin | Jun 14, 2022 | m-commerce, Resources, Retail Strategy, Social Commerce, Social Media

Credit: about.fb.com Everyone knows Instagram as a social medium, but only a few realize it’s now becoming a conversational medium as well. Recently launched features now enable brands to conduct business with customers through private conversations. Businesses...

“3 E-Commerce and Social Media Trends to Watch Through the Rest of 2022” by Jessica Hawthorne-Castro via Total Retail

by admin | May 30, 2022 | E-Commerce, m-commerce, Predictions, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

E-commerce sales have been on the upswing as a share of total sales since before 2000, and in the last decade, social platforms have played an increasing role. Then 2020 happened, driving an unprecedented spike in online sales. This year so far, we’re seeing social...