Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The flashy and painful parts” by Cole Nowicki via Simple Magic

by admin | Sep 7, 2024 | BRA Community Partners, Brick & Mortar, Community, Customer Experience, Industry, News, Opinion, Skateboard

One thing that is certain is the uncertainty of our shared history, especially in the online age. Like a scar or a gaudy gold ring, the past only exists if we carry it with us and show it to everyone we can. There have always been those who’d rather not, instead,...

“Kelly Slater Gets Heartfelt Homage in ‘GROM to GOAT’” by Cooper Gogan via The Inertia

by admin | Aug 26, 2024 | Awards, Competitions, Legends, News, Surf

The WSL paid tribute to the GOAT with a heartfelt Kelly Slater career retrospective. Photo: WSL // YouTube It’s hard to overstate Kelly Slater’s dominance in the sport of surfing. He’s won the championship 11 times and holds the distinction of being both the...

“Untailing: The Latest in Sales Prevention” by Warren Shoulberg via The Robin Report

by admin | Aug 22, 2024 | Brick & Mortar, Customer Experience, News, Retail Crime

In the beginning, when you went into a store, a salesclerk took your order and returned some time later from the back room with your items for purchase. You handed over cash, he wrapped your order, and you went on your way. There were no issues about retail theft or...

“Co-founder of IPATH on Reinvigorating an Established Brand” interview conducted by Maria Contino via Shop Eat Surf

by admin | Aug 20, 2024 | Footwear, Industry, News, Shoe Market, Skateboard

Brian Krauss, co-founder of IPATH. Courtesy of IPATH Maria Contino of Rosenthal & Rosenthal sits down with Brian Krauss, co-founder of IPATH, the iconic skate brand slated to make a major comeback later this year. The two talk about changes in the...

“How the Streetwear Customer Is Evolving” by Lei Takanashi via The Business of Fashion

by admin | Aug 16, 2024 | Apparel /Fashion, News, Streetwear

Customers shopping at Supreme’s store in Shanghai. (Getty Images) Streetwear is by no means dead, but its customers are changing. Today they’re embracing a diverse wardrobe that mixes logo T-shirts with heritage brands and traditional menswear or luxury....

“Here’s What Lahaina Looks Like One Year After the Devastating Wildfires” by Alexander Haro via The Inertia

by admin | Aug 10, 2024 | Community, News, Surf

The town of Lahaina, one year after a wildfire tore through it. Photo: YouTube//Screenshot In the first weeks of August, 2023, fires broke out on the island of Maui. It was clear very quickly that they would be bad, and bad they were. By August 8, officials...