Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“How Many Arrows Are in Your Quiver?” by Marc Weiss via The Management One Newsletter

by admin | Aug 21, 2022 | Educational Opportunity, News, Resources, Retail Strategy, Retail Technologies, Trade Shows

In business, this is a metaphor for what resources and strategies are available to you in order to achieve your goal. The quiver holds the arrows, you as the store owner are the archer and the target is your retail business goal. The relationships to this metaphor are...

“Courtney Conlogue and Miguel Pupo Win 2022 Tahiti Pro at Firing Teahupo’o” by Staff via The Inertia

by admin | Aug 20, 2022 | Awards, Competitions, News, Surf

The surfers came. And Teahupo’o absolutely delivered all week. While the waves weren’t quite as big for finals day, the conditions were clean and glorious throughout as Courtney Conlogue made a late-season push, winning at Teahupo’o and Miguel Pupo nabbed his maiden...

“GUERILLA MARKETING TACTICS WITH CLOWN SKATEBOARDS” by Alexis Castro via JENKEM MAG

by admin | Aug 18, 2022 | Guerilla Marketing, News, Skate Art, Skateboard

A few weeks ago we came across what we thought was the most bizarre skateboarding collab of the year: Paris Saint-Germain Football Club and Clown Skateboards. How did a British skateboard company that none of us had ever heard of before, and only boasts a few...

“Surf Expo Attracts More Than 600 Exhibiting Brands to Upcoming September Show” via Shop Eat Surf (plus video of highlights from January Show & more)

by admin | Aug 17, 2022 | Industry, News, Resources, Retail Strategy, Seasonal Products, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard

Photo courtesy of Surf Expo PRESS RELEASES | Re-Published August 2022 ORLANDO, Fla.– (July 25, 2022) Surf Expo, the premier watersports and coastal lifestyle tradeshow, returns to the Orange County Convention Center in Orlando on Sept. 8-10 in the West Concourse with...

“Retail Check In: Ron Jon Surf Shop” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

by admin | Aug 15, 2022 | Brick & Mortar, Community, Distinguished Retail Members, Industry, News, Retail History, Surf, Tourism

Ron Jon Surf Shop at Disney Springs in Orlando, Florida – SES file photo By Tiffany Montgomery | Published Aug 2022 We speak to Ron Jon Surf Shop President Michele Goodwin, who provides very interesting details about sales and brand trends at the important...

“The ‘Angriest Man in Surfing’ Proves the Days of Violent Surf Regulation Are Done” by Alexander Haro via The Inertia

by admin | Aug 12, 2022 | News, Social Issues, Surf

Andy Lyon decided that a rock needed to be implanted into this surfboard and the consequences for his actions are proof that it’s not okay anymore. Photos: Screenshot/YouTube In the first week of August, a Malibu resident named Andy Lyon took off on a wave at...