Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Who is Crystal Media? plus special BRA Member discount and access to view the ‘Reels Means Deals’ on-demand webinar right now” by Doug Works via BRA

by admin | Jul 5, 2022 | Associate Members, Educational Opportunity, m-commerce, News, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

A warm and enthusiastic WELCOME to our newest BRA Supporting Vendor Partner Crystal Media!    As a Board Retailers Association member, you save 15% on select Crystal Media Services! As always, we at BRA continue to bring you Supporting Vendor Partners that...

“You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again” via The Inertia

by admin | Jul 2, 2022 | Associate Members, News, Resources, SUP, Surf

Editor’s Note: Just bought a new surfboard? Check out Surfcare, a new option for peace of mind. You just dropped an unforgiving grand(ish) on a creamy white hunk of fiberglass – straight off the rack from your local surf shop. It’s silky to the...

“UCSD Surf Team Awards First College Scholarship for Surfing” by Will Sileo via The Inertia

by admin | Jun 28, 2022 | Awards, Competitions, News, Surf

We all know that you can get your college tuition subsidized, even fully covered, for playing sports like basketball, baseball, or football in college. Well, now the same holds true for surfing. University of California San Diego just handed out the first college...

“The Technologies Reinventing Physical Retail” by BOF Team, McKinsey & Co. via The Business of Fashion

by admin | Jun 25, 2022 | News, Predictions, Resources, Retail Strategy, Retail Technologies

Engagement with in-store technology can lead customers to spend up to four times longer shopping than customers who simply browse. (Getty Images) In-store mobile apps and micro-fulfilment tech can address consumer pain points and enable companies to incorporate their...

“BC Owner on Snow Season, Sales Trends and Inventory” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

by admin | Jun 21, 2022 | Brick & Mortar, Industry, News, Retail History, Retail Strategy, Snowboard

BC Surf & Sport in Lone Tree, Colorado – Photo by SES Company Owner {and BRA Board Member} Bruce Cromartie answered some questions for us about how the snow season turned out, including what brands sold well. We also asked him about current sales trends and...

“Surf Cams Might Be Secretly Ruining Your Session” by Ella Boyd via The Inertia

by admin | Jun 16, 2022 | Debate, News, Surf

Yes, you can see yourself surf. But do you want to see yourself surf? Photo: Screenshot//Surf Cam Rewind Why do we surf? Is it to escape reality and enjoy a connection with nature? Is it to challenge your personal limits, try new tricks, and progress as a surfer?...