Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Digging Deeper Into Skate and Surf Participation Growth” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

by admin | Jul 6, 2021 | News, Skateboard, Statistics, Surf

Please click on the following link to view this Shop Eat Surf News Article:  Digging Deeper Into Skate and Surf Participation Growth Please note that this article is a Shop Eat Surf Executive Edition article so you will need to sign up and pay for access before...

“Skateboarding as an Olympic sport has even some on Team USA feeling conflicted” by Phil McCausland via NBC News

by admin | Jul 5, 2021 | Competitions, Industry, News, Olympics, Skateboard

Members of the first U.S. Olympic skateboarding team arrive on their boards for a news conference in downtown Los Angeles on June 21, 2021.Richard Vogel / AP “I think as a community, people were attracted to skateboarding because it was not part of something like the...

“What If We Told You That You Could Protect Your New Surfboard Against Breaks And Dings…” via STAB Magazine

by admin | Jul 4, 2021 | Associate Members, Industry, News, Resources, Retail Strategy, Surf

Well, you can. And it starts at just $10 a month.  Posted by: STAB What’s worse: breaking your new board first session, or watching every person you love getting mauled by a voracious pack of lions? Answer: the lions, but only just. New Board Anxiety is a...

“RIP: Greg Noll” via Surfing Heritage & Cultural Center (SHACC)

by admin | Jun 28, 2021 | Community, Industry, News, Rest In Peace, Surf

After a life very well lived, Greg Noll, big-wave pioneer, filmmaker, industry leader and inspiration to many, has passed away. “It is with a heavy heart the Noll family announces the death of our patriarch, Greg Noll. Greg died of natural causes on Monday June 28th,...

“‘We’re no longer a photo-sharing app,’ says head of Instagram” by Tatiana Walk-Morris via Retail Dive

by admin | Jun 27, 2021 | E-Commerce, News, Resources, Social Commerce

Dive Brief: As multiple social media platforms adapt to shifting user habits, Adam Mosseri, head of Instagram, recently announced that the app is pivoting away from being primarily a photo-sharing app. Instead, the platform will enhance its features in four...

“Surfrider Foundation Welcomes Global Celebrations for International Surfing Day” via Surfrider Foundation

by admin | Jun 16, 2021 | Community, Industry, News, Surf

The Beach Belongs to Everyone! On Saturday, June 19, the Surfrider Foundation and international affiliates will host events worldwide in recognition of the 17th annual International Surfing Day (ISD) to celebrate the sport of surfing and...