Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“With a stunning first run, Chloe Kim wins another gold in the halfpipe.” by John Branch via The New York Times

by admin | Feb 10, 2022 | Competitions, Industry, News, Olympics, Snowboard, Women's Market

Chloe Kim’s score from her first halfpipe run delivered her second consecutive gold medal in the event.Gabriela Bhaskar/The New York Times Kim was awarded with an untouchable score of 94. Queralt Castellet, of Spain, earned the silver medal, and Sena Tomita, of Japan,...

“IOC approves proposal to include skateboarding, surfing and rock climbing at 2028 LA Olympics” by David Wharton via LA Times

by admin | Feb 5, 2022 | Competitions, News, Olympics, Skateboard, Surf

An LA 2028 sign is seen in front of the Olympic cauldron at the Los Angeles Memorial Coliseum.(Richard Vogel / Associated Press) BEIJING —  The International Olympic Committee has approved a proposal to include surfing, skateboarding and sport climbing among...

“A Brief History of Snowboarding – Rebellious youth. Olympic glory. How a goofy American pastime conquered winter” by Max Ufberg via Smithsonian Magazine

by admin | Jan 17, 2022 | Competitions, Industry, Olympics, Retail History, Snowboard

Snowboarder Shannon Dunn competes for Team USA in the 1998 Winter Olympics, where she won the bronze medal in half-pipe. Alexander Hassenstein / Bongarts via Getty Images Long before the term “snowboarding” existed—and at least 80 years before it was an Olympic...

“Volcom Unveils U.S. Olympic Snowboard Uniforms” by Tiffany Montgomery via Shop Eat Surf

by admin | Jan 12, 2022 | Competitions, Industry, News, Olympics, Snowboard

Men’s Brighton pullover jacket and the USST Hotlapper pant. Courtesy of Volcom Click on the following link to view additional official uniform photos from Volcom and related words via Shop Eat Surf: Volcom Unveils U.S. Olympic Snowboard Uniforms Be sure to...

“Local Olympian Hosts Women’s Skate Event, Raises Money for Survivors of Domestic Violence” by Katie Lane via NBC

by admin | Oct 24, 2021 | Competitions, News, Olympics, Skateboard, Women's Market

TOKYO, JAPAN: Amelia Brodka of Poland competes during the Women’s Skateboarding Park Preliminary Heat on day twelve of the Tokyo 2020 Olympic Games at Ariake Urban Sports Park on August 04, 2021 in Tokyo, Japan. (Photo by Jamie Squire/Getty Images) La Paloma Theatre...

“Watch Now: ‘The Curious Tales of Italo Ferreira – THE EPIC BIOPIC ABOUT THE 2019 WORLD CHAMP AND OLYMPIC GOLD MEDALIST IS FINALLY HERE’ by Surfer Mag

by admin | Sep 18, 2021 | Industry, Olympics, Surf

Trailer: The Curious Tales of Italo Ferreira (push play) Roughly 18 years ago, in a small fishing town located along the northeastern curve of Brazil, current World Champ and 2021 Olympic Gold Medalist Italo Ferreira first learned how to surf on a chunk of styrofoam....