Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Integrating Offers: How Omnichannel Coupons Can Transform Your Retail Strategy” by Jimmy Doheny via Total Retail

“Integrating Offers: How Omnichannel Coupons Can Transform Your Retail Strategy” by Jimmy Doheny via Total Retail

by | Jun 19, 2024 | Artificial Intelligence / CHAT GPT, Brick & Mortar, Customer Experience, Merchandising, Omnichannel, Retail Strategy, Retail Technologies

Credit: Getty Images by sdominick The fusion of digital and physical shopping experiences is a strategic imperative in today’s retail environment. Omnichannel coupon experiences embody this fusion, allowing retailers to seamlessly connect with customers across...
“Retailers’ Attempts To Dissuade Returns May Impact Brand Loyalty” by Alicia Thorpe via Retail Wire

“Retailers’ Attempts To Dissuade Returns May Impact Brand Loyalty” by Alicia Thorpe via Retail Wire

by | Jul 18, 2023 | Consumer Behavior, Customer Experience, Customer Loyalty, Customer Service, Debate, News, Omnichannel, Returns

The tension between retailers and shoppers is growing, and it’s because of returns. Shippo, a leading shipping platform for growing e-commerce businesses, has come out with a 2023 Benchmarks Report that “takes a comprehensive look at how mid-market...
“Why Retailers Must Embrace the ‘Phygital’ Experience” by Lisa Schneider and Ashley McMillin via Total Retail

“Why Retailers Must Embrace the ‘Phygital’ Experience” by Lisa Schneider and Ashley McMillin via Total Retail

by | Mar 17, 2023 | Brick & Mortar, Customer Loyalty, E-Commerce, Omnichannel, Resources, Retail Economy, Retail Strategy, Retail Technologies

Credit: Getty Images by ipopba The whirlwind of the pandemic and the fluctuating economy over the last few years has left retailers quickly adapting to the new demands of today’s consumers. Now that the dust has settled a bit, retailers continue to look for new ways...
“Don’t Ignore Email and SMS: Consumers Surely Haven’t” by Greg Zakowicz via Total Retail

“Don’t Ignore Email and SMS: Consumers Surely Haven’t” by Greg Zakowicz via Total Retail

by | Mar 12, 2023 | Customer Loyalty, Data Driven Performance, E-Commerce, m-commerce, Omnichannel, Retail Strategy, Retail Technologies

Credit: Getty Images Looking for a marketing edge? Of course you are, but little did you know that the elusive edge may be closer than you realize. Omnisend’s recently released yearly email and SMS marketing benchmark report analyzed more than 17 billion...