Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“What Can Retailers Do About Trump’s Tariffs?” by Mark Cohen via the The Robin Report

by admin | Apr 14, 2025 | Apparel /Fashion, Brick & Mortar, Industry, News, Opinion, Political Action, Retail Economy, Retail Strategy

The $8+ trillion retail industry is the backbone of the American economy and like all industries, success in retail relies on the presence of orderly strategies and planning disciplines. It’s difficult enough to accommodate the ever-changing landscape of consumer...

“Why Do Some Surfers Make Us Uncomfortable?” by Sunny Fassler via Building The Revolution Blogpost

by admin | Apr 12, 2025 | Competitions, Opinion, Surf

The Italo effect is undeniable. The chains, the hair, the cars. When he launches into the air, arms windmilling in celebration, a tsunami of opinions crashes across social media. Love and hate in equal measure – nothing in between. It’s the same with Medina. Three...

“There’s No Way This Can Last: Surf and Outdoor Industry on Trump Tariffs” by Tiffany Montgomery and Kate Robinson via Shop Eat Surf X Outdoor

by admin | Apr 4, 2025 | Industry, News, Opinion, Predictions, Retail Economy

Stocks tanked, a major U.S. bank upped its risk of a recession to 60%, and brand executives scrambled Thursday to come up with a plan to respond to the severe tariffs announced Wednesday by the Trump administration.  Paul Naude, the CEO of surf and...

“Tariffs Aren’t Your Problem: The Truth About Retail Pricing” by Bob Phibbs via The Retail Doctor Blog

by admin | Mar 18, 2025 | Brick & Mortar, Clearance Sales / Discounting, Governmental Affairs, News, Opinion, Retail Economy, Retail Strategy, Sales Training

I don’t care what side of politics you are on, the new administration in its first month in office unleashed waves of uncertainty surrounding the continued funding of federal grants, the work of federal employees and tariffs.  With many retailers already...

“What Would We Do Without Surf Forecasting?” by Sam George via The Inertia

by admin | Mar 16, 2025 | Community, Competitions, Governmental Affairs, News, Opinion, Predictions, Surf

So how’d ya know it was gonna be like this? in this part of the world? Photo: Marcus Paladino A growing number of mainstream news headlines these days have been heralding what appears to be the current executive branch’s systematic dismantling of myriad federal...

“Why Personalization Remains an Advantage for Independent Retailers” by Gourav Pani via Total Retail

by admin | Feb 4, 2025 | Brick & Mortar, Local Search, News, Opinion, Retail Strategy

Credit: iStock.com by Marko Geber In today’s world, mega-retailers have changed the way we shop. They offer same-day delivery and auto-shipment and sell cheaper versions of popular brands. Because of this, consumers now expect faster, easier transactions. Yet,...