Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“THE SEARCH FOR SKATEBOARDING’S MOST FAMOUS CAR” by Ian Michna via Jenkem Mag

by admin | Apr 24, 2025 | Industry, Opinion, Safety and preparedness, Skateboard, Skateboard Film Review

People throw out the words “iconic” and “legendary” pretty damn willy-nilly these days… Hell I’m probably guilty of it too when referencing my niche interests that nobody else gives a shit about. But when scrawling out a list of iconic skate videos, it’s...

“USA Surfing Should Remain Surfing’s Olympic Representative” by Vipe Desai via The Inertia

by admin | Apr 22, 2025 | Competitions, Debate, Industry, News, Olympics, Opinion, Snowboard, Surf

Caroline Marks certainly made USA Surfing proud. The entity wants to continue to help develop athletes like her. Photo: ISA Editor’s Note: The following opinion was penned by Vipe Desai, SIMA’s executive director, world champion Shaun Tomson, Peter “PT” Townend, USA...

“What Can Retailers Do About Trump’s Tariffs?” by Mark Cohen via the The Robin Report

by admin | Apr 14, 2025 | Apparel /Fashion, Brick & Mortar, Industry, News, Opinion, Political Action, Retail Economy, Retail Strategy

The $8+ trillion retail industry is the backbone of the American economy and like all industries, success in retail relies on the presence of orderly strategies and planning disciplines. It’s difficult enough to accommodate the ever-changing landscape of consumer...

“Why Do Some Surfers Make Us Uncomfortable?” by Sunny Fassler via Building The Revolution Blogpost

by admin | Apr 12, 2025 | Competitions, Opinion, Surf

The Italo effect is undeniable. The chains, the hair, the cars. When he launches into the air, arms windmilling in celebration, a tsunami of opinions crashes across social media. Love and hate in equal measure – nothing in between. It’s the same with Medina. Three...

“How Will the United States Tariffs Affect the Surfing Industry?” by August Howell via Surfer Mag

by admin | Apr 10, 2025 | Governmental Affairs, Industry, News, Opinion, Predictions, Surf

Economic uncertainty plus a revolving door of tariffs means surfers and brands will likely feel a squeeze. Following the news of tariffs announced (then unannounced) by United States President Donald Trump is like reading the world’s worst surf forecast. Impending one...

“There’s No Way This Can Last: Surf and Outdoor Industry on Trump Tariffs” by Tiffany Montgomery and Kate Robinson via Shop Eat Surf X Outdoor

by admin | Apr 4, 2025 | Industry, News, Opinion, Predictions, Retail Economy

Stocks tanked, a major U.S. bank upped its risk of a recession to 60%, and brand executives scrambled Thursday to come up with a plan to respond to the severe tariffs announced Wednesday by the Trump administration.  Paul Naude, the CEO of surf and...