Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Outdoor Retailers Give Customers Their Expertise for Free. Should They? – Here’s how shops can monetize non-paying customers who just want free information” by David Gladish via Outside Business Journal

“Outdoor Retailers Give Customers Their Expertise for Free. Should They? – Here’s how shops can monetize non-paying customers who just want free information” by David Gladish via Outside Business Journal

by | Oct 22, 2022 | Customer Loyalty, Customer Service, Industry, Outdoor, Retail Strategy

Photo: Nikola Stojadinovic/Getty If you’ve ever worked in outdoor retail, you are probably all too familiar with a particular customer. They come in, use up your time and expertise to gain product knowledge and find the proper fit, subtly (or not so subtly) take a...
“The unique abundance of skate culture, with the first Ambassador of Skateboarding” by Neftalie Williams and Sam Firman via AdventureUncovered.com

“The unique abundance of skate culture, with the first Ambassador of Skateboarding” by Neftalie Williams and Sam Firman via AdventureUncovered.com

by | Oct 19, 2022 | Community, Educational Opportunity, Outdoor, Resources, Skateboard

WILLIAMS DOING A NOLLIE BACKSIDE TAILSLIDE SHOVE-IT, Image courtesy of Rachele Honcharik Neftalie Williams is a scholar, teacher, writer, founder, bridge builder and the first Ambassador of Skateboarding. But first and foremost, underpinning it all, he’s a...