Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The X Games Has New Owners. Here’s What It Means for Fans of Action Sports.” by Frederick Dreier via Outside Magazine

by admin | Nov 7, 2022 | Community, Competitions, Industry, News, Outdoor, Skateboard, Snowboard

Lead Photo: Tamara Susa / ESPN Images We interviewed Steve Fliser, the new CEO of the X Games, about his vision for the annual summer and winter extreme sports competitions The X Games have helped define action sports for an entire generation of Americans,...

“Outdoor Retailers Give Customers Their Expertise for Free. Should They? – Here’s how shops can monetize non-paying customers who just want free information” by David Gladish via Outside Business Journal

by admin | Oct 22, 2022 | Customer Loyalty, Customer Service, Industry, Outdoor, Retail Strategy

Photo: Nikola Stojadinovic/Getty If you’ve ever worked in outdoor retail, you are probably all too familiar with a particular customer. They come in, use up your time and expertise to gain product knowledge and find the proper fit, subtly (or not so subtly) take a...

“The unique abundance of skate culture, with the first Ambassador of Skateboarding” by Neftalie Williams and Sam Firman via AdventureUncovered.com

by admin | Oct 19, 2022 | Community, Educational Opportunity, Outdoor, Resources, Skateboard

WILLIAMS DOING A NOLLIE BACKSIDE TAILSLIDE SHOVE-IT, Image courtesy of Rachele Honcharik Neftalie Williams is a scholar, teacher, writer, founder, bridge builder and the first Ambassador of Skateboarding. But first and foremost, underpinning it all, he’s a...

“REI commits to closing stores on Black Friday forever” by Cara Salpini via Retail Dive

by admin | Oct 4, 2022 | Brick & Mortar, Holiday, HR, News, Outdoor, Retail Strategy

On Oct. 4, 2022, REI announced a commitment to shutting its stores every year on Black Friday in favor of time spent outside. Courtesy of REI Dive Brief: After seven years of closing its doors on Black Friday, REI is making the tradition permanent, the...

“Patagonia: Conscious Capitalism” by Robin Lewis via The Robin Report

by admin | Sep 29, 2022 | Community, Industry, News, Outdoor, Sustainability

I’m offering yet another report on Patagonia that I’m tossing into the ring, now full of one adulatory article or broadcast interview after another. However hesitant I was to follow lemming-like this cascade of applause for Patagonia’s founder Yvon Chouinard, I...

“Sandia Peak Ski Area to remain closed for second year” – A result of climate change and staffing issues by Scarlett Lisjak via SIA Newsletter shared article

by admin | Sep 11, 2022 | Community, Industry, News, Outdoor, Snowboard, Sustainability

ALBUQUERQUE, N.M. — Sandia Peak Ski Area officials recently announced they will be closed this winter, for the second year in a row.  The lack of snow on the mountain for the past five years has created a snowball effect. For the first time in at least the past...