Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“3 E-Commerce and Social Media Trends to Watch Through the Rest of 2022” by Jessica Hawthorne-Castro via Total Retail

by admin | May 30, 2022 | E-Commerce, m-commerce, Predictions, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

E-commerce sales have been on the upswing as a share of total sales since before 2000, and in the last decade, social platforms have played an increasing role. Then 2020 happened, driving an unprecedented spike in online sales. This year so far, we’re seeing social...

“Did the Pandemic Change Retailing Dramatically?” by Jan Rogers Kniffen via The Robin Report

by admin | May 21, 2022 | Predictions, Resources, Retail Economy, Retail Strategy, Retail Technologies

Any professional observer of retail trends and every shopper in the U.S. would tell you that retailing, and retailers changed dramatically during the pandemic. But many of those changes were already in the works before the pandemic even started. One of the...

“Social Commerce is Having More Than a Moment – Brands not embracing this trend, or at least testing the water, will be left behind” by Stevie Morris via Total Retail

by admin | May 20, 2022 | m-commerce, Predictions, Resources, Social Commerce, Social Media

Credit: HubSpot Social commerce, the latest darling of digital marketers, continues its meteoric rise with the latest predictions putting the industry at $1.2 trillion in purchases by 2025. With more than $958 billion spent in 2021, it’s clear that social commerce...

“U.S. Retail Sales Grew 0.9% in April – Retail spending rose for the fourth straight month as inflation remained high” by Harriet Torry via The Wall Street Journal

by admin | May 15, 2022 | News, Predictions, Retail Economy

Americans continued to pump money into the U.S. economy in April, with increased retail spending offering the latest sign consumers are driving demand at stores and manufacturers despite the pinch from high inflation. Retail sales—a measure of spending at...

“Should retailers add RFID to their marketing toolbox?” by Tom Ryan via Retail Wire

by admin | Jan 28, 2022 | Debate, News, Predictions, Resources, Retail Strategy, Retail Technologies

Radio frequency  identification (RFID) technology is once again being viewed as a solution for item-level inventory tracking, but its side benefits in marketing, analytics and research are also gaining attention. Potential applications in the past included...

“Will 2022 be the Year of the Dark Horse in Retail?” by Arick Wierson via The Robin Report

by admin | Jan 3, 2022 | Predictions, Resources, Retail History, Retail Strategy, Social Commerce, Social Media, Statistics

My father grew up on a farm in central Iowa in the 1930s and 40s, and although life in the post-Depression heartland was pretty harsh, among his fondest memories from his childhood are those of his many horses, each one of them different shades of black. As a...