Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Is It Good Business to Allow Associates to Break or Bend Rules for Customers?” by Tom Ryan via Retail Dive plus 20 Retail Experts weigh in on this discussion

by admin | Apr 26, 2023 | Brick & Mortar, Customer Experience, Customer Loyalty, Customer Service, HR, Private Label, Retail Strategy

When retail employees go “above and beyond,” which often involves deviating from organizational rules, it has been shown to enhance customer loyalty for the store. New university research shows it can also lift engagement for the infracting employee....

“Build shop awareness AND boost sales for less than twenty five cents!” by Dave Seehafer of Global Wave Ventures

by admin | Feb 25, 2022 | Private Label, Resources, Retail Strategy

On a recent sales trip, I was reminded how powerful a logoed sticker can be.  At the end of the meal, the server brought the check along with two of the restaurant’s stickers, a survey card and an invitation to join their mailing list.  For the rest of the...

“Show me the money!” by Dave Seehafer of Global Wave Ventures (BRA Supporting Vendor Partner)

by admin | Apr 19, 2021 | Associate Members, Industry, Private Label, Resources, Retail Strategy

            While 2020 started out with closures, quarantines and ever-changing regulations, many retailers were disclosing record sales by the end of the year, “best year ever” claims and similar results. ...

“Strategically Grow Your Private Label With Science-Based Pricing And Promotions” by Cheryl Sullivan via Independent Retailer

by admin | Mar 25, 2021 | Private Label, Resources, Retail Strategy

Independent retailers have struggled against proliferating online and brick-and-mortar competition for years. The pandemic only heightened the unpredictability of the fast-changing customer, competitor and shopper behaviors, as well as supply chain disruptions. The...

“MY DOORS ARE OPEN and I survived the summer…NOW WHAT??” by Dave Seehafer of Global Wave Ventures

by admin | Sep 13, 2020 | Associate Members, Private Label, Resources, Retail Strategy

Now that summer is over, I’ve been chatting with specialty retailers across the nation on ways to boost profits, manage inventory & orders, keep customers coming through the doors and much more, as we head into 4th quarter. With uncertain consumer spending, retail...

“Retail Check In: Val Surf” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

by admin | Aug 17, 2020 | Corona Virus, Industry, Private Label, Retail Strategy, Skateboard, Snowboard, Surf

Please click on the following link to view this Shop Eat Surf News Article (about BRA Retail Member Val Surf):   Retail Check In: Val Surf A Val Surf skate section. Val Surf has four stores in the Los Angeles region that sell surf, skate and snow goods. Photo courtesy...