Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Retailers Are Putting the “Special” Back in Specialty Retail Via Private Label” by Kari Hamanaka via Shop Eat Surf (Executive Edition)

by admin | May 26, 2024 | Apparel /Fashion, Brick & Mortar, Industry, News, Private Label, Resources, Surf

All product photos courtesy of Val Surf, Spyder, Jack’s and Quiet Storm. Huntington Beach Pier background: SES file photo. We talk to the owners of Val Surf, Jack’s, Quiet Storm and Spyder about their extensive private label strategies, which helps them control...

“Surf Expo to Host Exciting Lineup of Events, Networking, Seminars and Features at January 2024 Show” by Surf Expo staff via Surf Expo blog

by admin | Dec 28, 2023 | Apparel /Fashion, Awards, BRA Community Partners, Community, Educational Opportunity, Industry, News, Private Label, Resources, Retail Strategy, Retail Technologies, Skateboard, SUP, Surf, Trade Shows, Wakeboard, Women's Market

Highlights include the 2024 Florida Shape Off, East Coast Surfing Hall of Fame Induction Ceremony, Learning Labs on important business topics, and an Industry Party. Surf Expo, the premier watersports and coastal lifestyle trade show, is offering a full roster of...

“Is It Good Business to Allow Associates to Break or Bend Rules for Customers?” by Tom Ryan via Retail Dive plus 20 Retail Experts weigh in on this discussion

by admin | Apr 26, 2023 | Brick & Mortar, Customer Experience, Customer Loyalty, Customer Service, HR, Private Label, Retail Strategy

When retail employees go “above and beyond,” which often involves deviating from organizational rules, it has been shown to enhance customer loyalty for the store. New university research shows it can also lift engagement for the infracting employee....

“Build shop awareness AND boost sales for less than twenty five cents!” by Dave Seehafer of Global Wave Ventures

by admin | Feb 25, 2022 | Private Label, Resources, Retail Strategy

On a recent sales trip, I was reminded how powerful a logoed sticker can be.  At the end of the meal, the server brought the check along with two of the restaurant’s stickers, a survey card and an invitation to join their mailing list.  For the rest of the...

“Show me the money!” by Dave Seehafer of Global Wave Ventures (BRA Supporting Vendor Partner)

by admin | Apr 19, 2021 | Associate Members, Industry, Private Label, Resources, Retail Strategy

            While 2020 started out with closures, quarantines and ever-changing regulations, many retailers were disclosing record sales by the end of the year, “best year ever” claims and similar results. ...

“Strategically Grow Your Private Label With Science-Based Pricing And Promotions” by Cheryl Sullivan via Independent Retailer

by admin | Mar 25, 2021 | Private Label, Resources, Retail Strategy

Independent retailers have struggled against proliferating online and brick-and-mortar competition for years. The pandemic only heightened the unpredictability of the fast-changing customer, competitor and shopper behaviors, as well as supply chain disruptions. The...