Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Core Issue: Let’s Start Calling ‘Epoxy’ Surfboards by Their Proper Name” by Sam George via The Inertia

by admin | Nov 18, 2022 | Industry, Product Reviews, Surf

Under the talented feet of Kelly Slater, the advantages of a board constructed primarily of expanded polystyrene foam become abundantly clear. Photo: Todd Glaser Editor’s Note: Welcome to our new series, “By Design” with Sam George that examines the genius, and...

“Modern Machines: A Brief History of the Mid-Length Surfboard” by Sam George via The Inertia

by admin | Oct 28, 2022 | Educational Opportunity, Industry, Product Reviews, Retail History, Surf

Mr. February, a mid-length, and the highline. Photo: Screenshot Editor’s Note: Welcome to our new series, “By Design” with Sam George that examines the genius, and sometimes the mystery, of surfing’s storied design history. Sam has been writing about...

“The Best Women’s Wetsuit Jackets of 2022, Reviewed” by Rebecca Parsons via The Inertia

by admin | Aug 6, 2022 | Industry, Product Reviews, SUP, Surf, Women's Market

Photo: Christinamae Sheley. Nothing puts a damper on an epic surf session more than being cold. If you’re anything like me, being cold means it’s game over. Once the shivers start, it’s time for me to paddle in, regardless of how good the waves are. Although...