Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“From Hype to Reality: The Transformative Power of AI in Retail CX” by Sarah Holbrook via The Robin Report

by admin | Oct 10, 2023 | Brick & Mortar, E-Commerce, Internet, News, Resources, Retail Technologies

There is an intrusive buzz that is impossible to ignore, it’s an incessant drone that has captured every executive’s attention: the paradigm-shifting nature of artificial intelligence. For retail leaders, the question is not whether we should engage but how. It’s time...

“5 Ways How To Sell More By Talking Less” by Bob Phibbs via The Retail Doctor Blog

by admin | Oct 1, 2023 | Brick & Mortar, Customer Service, HR, Resources, Sales Training

How do you become a good retail sales associate and move visitors from shoppers to customers? In the Broadway musical Hamilton, the character Aaron Burr offers this advice to the fast-talking Alexander Hamilton, “Talk less, smile more.” We’ve all had that friend...

“Optimize Your Retail Store Location To Boost Foot Traffic And Conversions” by Bob Phibbs via The Retail Doctor Blog

by admin | Sep 17, 2023 | Brick & Mortar, Commercial Real Estate, Community, Customer Experience, Event Planning, Resources, Retail Economy, Retail Strategy

Choosing the right location for your retail store is complex but crucial. It requires a deep understanding of your target market, brand, and business model. Whether you’re struggling with foot traffic and conversions, looking to add a location, relocate an...

“Tech Tools That Can Create More Interactive and Informative In-Store Navigation” by Sajid Mohamedy via Total Retail

by admin | Sep 7, 2023 | Brick & Mortar, Customer Experience, News, Opinion, Resources, Retail Strategy, Retail Technologies

Credit: Getty Images by Busakorn Pongparnit If you were to sit and watch a video of your customers browsing your store, you would undoubtedly see a mix of those who know exactly what they want and can intuitively find it, combined with a sea of shoppers baffled by the...

“Outdoor Retailer Introduces New Format with Expanded Buyer Focus” via OR Newsletter

by admin | Aug 16, 2023 | Industry, News, Outdoor, Resources, Retail Strategy, Trade Shows

Courtesy of Outdoor Retailer Outdoor Retailer, the leading U.S. business events for the $862 billion outdoor industry, will introduce a fresh format beginning in 2024. The updates were developed through industry feedback and based on evolving business needs and...

“Surf Expo Summer Edition Heats Up with New Brands, Floor Category” by Kari Hamanaka via Shop eat Surf

by admin | Aug 10, 2023 | BRA Community Partners, Educational Opportunity, Industry, News, Outdoor, Resources, Retail Strategy, Retail Technologies, Skateboard, Snowboard, Surf, Trade Shows

SES file photo Expect plenty of newness come September for the Surf Expo Summer show. That includes roughly 30% of the exhibitor makeup being new, a continued uptick of buyers and brands from specialty outdoor outfitters, and the growing presence of emerging...