Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Is Livestream Shopping Ready to Shift Into High Gear?” by George Anderson plus nearly 20 retail experts weighing in on this topic via Retail Wire

by admin | May 14, 2023 | Community, Debate, Opinion, Resources, Retail Strategy, Social Commerce, Social Media

TikTok appears to be pumping the brakes on its U.S. livestreaming plans while retailers and platforms, including Amazon.com, Poshmark, Qurate, Shein and Walmart, are stepping on the gas. So is livestreaming ready to roll in America or not? A Wall Street...

“The Pros and Cons of P2P Payments in Retail” by  Suresh Dakshina via Total Retail

by admin | May 13, 2023 | Brick & Mortar, Get Paid, News, Resources, Retail Strategy, Retail Technologies

Credit: iStock.com by People Images Peer-to-peer (P2P) payment platforms aren’t just for splitting restaurant tabs or paying for piano lessons anymore. Platforms like Venmo, Cash App, and Zelle took off as a convenient way to negotiate informal electronic...

“9 Best Practices for Improving Gift Card Program Performance” by Joe Keenan via Total Retail

by admin | May 9, 2023 | Brick & Mortar, E-Commerce, Gift Cards, m-commerce, News, Omnichannel, Resources

As part of the 2023 US Merchant Gift Card Omnicommerce Evaluation, US Edition, a comprehensive report produced by Total Retail in conjunction with sponsor partner Blackhawk Network, best practices for the three channels (digital/e-commerce, in-store, mobile)...

“Loyalty Lifts Brands in a Recession” by Ken Hewes via The Robin Report

by admin | May 8, 2023 | Community, Customer Experience, Customer Loyalty, Resources, Retail Strategy

As recessionary clouds gather over the U.S. economy, retail CFOs are busy cutting capex, opex, and inventory. Facing the prospect of lower sales and higher borrowing costs, preserving cash seems the wisest option. But there is an area where we believe you should...

“Take This Simple Test To See How Engaging Your Store Is” by Bob Phibbs via The Retail Doctor Blog

by admin | Apr 23, 2023 | Brick & Mortar, Consumer Behavior, Customer Experience, Customer Service, Resources, Retail Strategy

A lot is written about customer engagement in retail. How retailers are trying to engage shoppers in their brick-and-mortar locations by making the store more like an online experience. And the more information IT departments can gather...

“Ten ways to improve sales performance in your retail store” by Bob Phibbs via The Retail Doctor blog

by Doug Works | Apr 16, 2023 | Brick & Mortar, Resources, Retail Strategy, Sales Training

1. Add-Ons are a Great Way to Boost SalesMany retailers find success by offering additional services or add-ons to their customers. For instance, if you own a clothing store, you can offer free alterations on purchased items, gift wrapping, or personal styling...