Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Supercharge Your Brick-and-Mortar Business with These 4 AI Solutions” by Bob Phibbs via The Retail Doctor Blog

by admin | Feb 24, 2025 | Artificial Intelligence / CHAT GPT, Brick & Mortar, Resources, Retail Technologies

Artificial intelligence (AI) is no longer just a buzzword—it’s becoming an essential tool for brick-and-mortar success. I recently wrote about the dangers of some of the tools being deployed to frontline staff creating Retail’s AI Taskmasters. This...

“Death of the 99 Cent Pricing Policy” by Warren Shoulberg via The Robin Report

by admin | Feb 22, 2025 | Brick & Mortar, Consumer Behavior, Point of Sale, Resources, Retail Economy

Wanamaker’s Department Stores is generally credited with being the first retailer to price its products ending in 99 cents rather than rounding it up to the next dollar. Legend or reality, we do know the practice has become the foundation of most retailers’...

“50 Actions Retail Employees Can Do When They’re Not Busy” by Bob Phibbs via The Retail Doctor blog

by admin | Feb 16, 2025 | Brick & Mortar, Customer Experience, Customer Service, HR, Resources, Retail Strategy, Sales Training, Staffing

What to do when your retail employees are standing around during those quiet store moments?Sure, you’re fine with them taking a quick breather after dealing with a demanding customer or wrapping up a task. We all need that. But there’s still that line...

“Why industry data is important for specialty retailers plus insightful interview with George Leichtweis (BRA Chairman and Owner of Modern Skate & Surf)” via Trackfly blog

by admin | Feb 10, 2025 | Brick & Mortar, Distinguished Retail Members, Legends, Resources, Retail History, Retail Strategy, Retail Technologies

Push play to listen to this insightful interview of George The begining of Modern Skate and Surf MARK‍‍George, could you tell me a little bit about the history of Modern Skate and Surf, you’ve been around since 1979 is that right? GEORGEThat’s correct. I...

“Surf Expo Showcases Innovation, Sustainability, and Vibrant Industry Momentum” via Surf Expo PR on SES X Outdoor

by admin | Jan 22, 2025 | Industry, News, Resources, Trade Shows

More than 750 exhibitors and thousands of retail buyers participated in the show. Surf Expo’s first event of 2025 was held January 8–10 at the Orange County Convention Center in Orlando, Florida. Attracting over 750 exhibitors and thousands of retail buyers, the show...

“5 Reasons Your Store Should Shred the Digital Marketing Pipeline plus view on-demand webinar and access special resource guide right here” by Natalie Gowen of Moxie Tonic

by admin | Jan 12, 2025 | Digital Advertising, E-Commerce, Email Marketing, m-commerce, Resources, Retail Strategy, SEO, Social Commerce, Social Media, Story Telling, Website

Let me guess, you’d rather be on your board than thinking up marketing schemes. Want the secret to getting back outside? A solid digital marketing pipeline.  With marketing in place, you can rest easy that customers are going to find your store, find their gear,...