Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“How to Greet Customers in Retail Stores and Keep Them Engaged” by Bob Phibbs via The Retail Doctor Blog

by admin | Sep 26, 2024 | Brick & Mortar, Customer Experience, Customer Service, HR, News, Resources, Retail Strategy

The first few seconds of a customer’s visit to a retail store are critical to setting the tone for their entire shopping experience. Too often, store associates miss this opportunity to create a lasting impression because they’re distracted or unsure how to engage....

“B.R.A. MEMBER FLEECE SPECIAL from GLOBAL WAVE VENTURES” by Dave Seehafer via GWV Blog

by admin | Sep 20, 2024 | Apparel /Fashion, News, Private Label, Resources, Shipping, SUP, Surf

FLEECE SPECIAL  FOR B.R.A. MEMBERS now thru end of September 2024 50% FREIGHT DISCOUNT ON ALL FLEECE ORDERS FLEECE PRODUCT INFO IS ATTACHED!   FLEECE SPECIAL  FOR B.R.A. MEMBERS now thru end of September 2024 CALL DAVE SEEHAFER, 949-466-4110 for more...

“17 Ways Your Store Might Be Driving Customers Away” by Bob Phibbs via The Retail Doctor Blog

by admin | Sep 5, 2024 | Brick & Mortar, Opinion, Resources, Retail Strategy

Have you ever walked into a retail store and thought, “Yikes, I hope my shop doesn’t look like this?” We’ve all been there. Store owners sometimes get so caught up in day-to-day operations that they overlook things that are probably less...

“The Retention Revolution: How Retailers Can Turn the Tide on Employee Exodus” by Sheila Stafford via Total Retail

by admin | Sep 1, 2024 | HR, Resources, Retail Strategy, Sales Training, Staffing

High turnover rates and staffing challenges have long characterized the retail industry. In 2023, the Bureau of Labor Statistics (BLS) found the average rate of retail employee turnover to be around 60 percent in the U.S. — far exceeding the national average by a...

“Mastering the Margins: How to Price for Profitability in Retail” by Bob Phibbs via The Retail Doctor Blog

by admin | Aug 28, 2024 | Brick & Mortar, Opinion, Resources, Retail Strategy

I recently asked my Facebook fans what price they would retail an item for if they purchased it for $50. I had answers ranging from $200 to $83.50 with all kinds of reasoning, like someone trying to be funny: “It depends on if the moon is full or...

“Motivation Beyond Paying Retail Sales Commission: 3 Ways To Get Employees To Sell” by Bob Phibbs via Retail Doctor Blog

by admin | Aug 12, 2024 | Brick & Mortar, HR, Resources, Retail Strategy, Sales Training

How to motivate retail employees …  It’s a subject retailers routinely ask about. My answer is always the same: You don’t. That might sound strange to hear from a motivational speaker, so let me explain. You can try to motivate a retail employee with...