Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Unlocking the Power of Engaged Retail Employees” by Bob Phibbs via The Retail Doctor Blog

by Doug Works | Oct 24, 2024 | Brick & Mortar, Customer Experience, Customer Service, HR, Resources, Sales Training, Staffing

The Importance of Employee Engagement According to Axonify’s 2024 seasonal hiring survey, almost 60 percent of retail managers state that the quality of applicants this year regarding skill set, professionalism, and job-related experience is much lower than...

“CSEF Awards $90,000 in College Scholarships to 35 Skateboarders” via Press Release on Shop Eat Surf

by admin | Oct 4, 2024 | Awards, BRA Community Partners, Community, News, Resources, Skateboard

PRESS RELEASES | Published Oct 3, 2024 The College Skateboarding Educational Foundation (CSEF) has officially awarded $90,000 in college scholarships to 35 skateboarders studying in the U.S. in this year’s scholarship class. While skateboarders pursuing college...

“How to Greet Customers in Retail Stores and Keep Them Engaged” by Bob Phibbs via The Retail Doctor Blog

by admin | Sep 26, 2024 | Brick & Mortar, Customer Experience, Customer Service, HR, News, Resources, Retail Strategy

The first few seconds of a customer’s visit to a retail store are critical to setting the tone for their entire shopping experience. Too often, store associates miss this opportunity to create a lasting impression because they’re distracted or unsure how to engage....

“B.R.A. MEMBER FLEECE SPECIAL from GLOBAL WAVE VENTURES” by Dave Seehafer via GWV Blog

by admin | Sep 20, 2024 | Apparel /Fashion, News, Private Label, Resources, Shipping, SUP, Surf

FLEECE SPECIAL  FOR B.R.A. MEMBERS now thru end of September 2024 50% FREIGHT DISCOUNT ON ALL FLEECE ORDERS FLEECE PRODUCT INFO IS ATTACHED!   FLEECE SPECIAL  FOR B.R.A. MEMBERS now thru end of September 2024 CALL DAVE SEEHAFER, 949-466-4110 for more...

“17 Ways Your Store Might Be Driving Customers Away” by Bob Phibbs via The Retail Doctor Blog

by admin | Sep 5, 2024 | Brick & Mortar, Opinion, Resources, Retail Strategy

Have you ever walked into a retail store and thought, “Yikes, I hope my shop doesn’t look like this?” We’ve all been there. Store owners sometimes get so caught up in day-to-day operations that they overlook things that are probably less...

“The Retention Revolution: How Retailers Can Turn the Tide on Employee Exodus” by Sheila Stafford via Total Retail

by admin | Sep 1, 2024 | HR, Resources, Retail Strategy, Sales Training, Staffing

High turnover rates and staffing challenges have long characterized the retail industry. In 2023, the Bureau of Labor Statistics (BLS) found the average rate of retail employee turnover to be around 60 percent in the U.S. — far exceeding the national average by a...