Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Instead of having just one DRM benefit known as the BRA Shipping Program, PartnerShip is now administering two separate shipping benefits  plus FAQs and link to take advantage of these savings” by Doug Works, Executive Director of Board Retailers Association

“Instead of having just one DRM benefit known as the BRA Shipping Program, PartnerShip is now administering two separate shipping benefits plus FAQs and link to take advantage of these savings” by Doug Works, Executive Director of Board Retailers Association

We asked Harry Centa of PartnerShip (BRA Supporting Vendor Partner) why they are splitting the shipping program into two separate benefits and a few other questions about the special savings program specifically for BRA Distinguished Retail Members. Here is how he...
“Adapting to the New Normal in Retail: 5 Ways to Improve Your Digital Presence” by Nicole Leinbach Reyhle via Retail Minded

“Adapting to the New Normal in Retail: 5 Ways to Improve Your Digital Presence” by Nicole Leinbach Reyhle via Retail Minded

The COVID-19 pandemic shifted consumer buying behavior to the online world, forcing retailers to adapt quickly. Even as the world recovers from the pandemic, e-commerce still has a stronghold, so it’s crucial for retailers to cater to the needs of consumers who...
“Surf Expo Attracts More Than 600 Exhibiting Brands to Upcoming September Show” via Shop Eat Surf (plus video of highlights from January Show & more)

“Surf Expo Attracts More Than 600 Exhibiting Brands to Upcoming September Show” via Shop Eat Surf (plus video of highlights from January Show & more)

Photo courtesy of Surf Expo PRESS RELEASES | Re-Published August 2022 ORLANDO, Fla.– (July 25, 2022) Surf Expo, the premier watersports and coastal lifestyle tradeshow, returns to the Orange County Convention Center in Orlando on Sept. 8-10 in the West Concourse with...