Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“TrackFly and ActionWatch Announce New Partnership” by Tiffany Montgomery via Shop Eat Surf X Outdoor

by admin | Sep 16, 2025 | Brick & Mortar, Community, Data Driven Performance, Industry, News, Resources, Retail Partners, Retail Strategy, Retail Technologies, Surf Expo, Trade Shows

The surf and skate industry’s main data firm is joining forces with a data company that provides a unified platform that is compatible with all retailer and POS systems, which will reduce data turnaround from days to hours. TrackFly, a company specializing in...

“What About Brands?” by Jeff Harbaugh via JH & A Market Watch Blog

by admin | Sep 4, 2025 | Industry, News, Opinion, Resources

Many years ago, I wrote a Market Watch column on branding.  I opined that the importance of brands might be declining in the action sports world as products became reliable and similar.  My friend and, at that time, editor Sean O’Brien at Transworld thought...

“Retailers: In-Store Surveys Lie. Mystery Shops Don’t.” by Bob Phibbs via The Retail Doctor

by admin | Aug 27, 2025 | Brick & Mortar, Customer Experience, Customer Service, News, Resources, Retail Strategy, Sales Training

Your customer surveys are lying to you. I know that’s harsh, but it’s true. Those QR codes and website URLs printed on every receipt? The feedback they generate is about as reliable as asking your mother if she likes your cooking. Receipt surveys attract...

“How to Level the Technology Playing Field for Brick-and-Mortar Retail” by Kal Amin via Total Retail

by admin | Jul 30, 2025 | Artificial Intelligence / CHAT GPT, Brick & Mortar, News, Resources, Retail Strategy, Retail Technologies, Reviews

Credit: Getty Images by MoMo Productions Competing in the tech-saturated business landscape is easier than you might think Industries are rapidly adopting artificial intelligence. Today, 83 percent of companies are prioritizing AI in their business plans,...

“Retail Supply Chains Are Broken – Here’s How Unified Platforms Fix Them” by Bob Phibbs via The Retail Doctor Blog

by admin | Jul 9, 2025 | Artificial Intelligence / CHAT GPT, Brick & Mortar, News, Opinion, Resources, Retail Strategy, Retail Technologies, Sales Training

If you’ve spent any time in Enterprise retail, you’ve seen it: departments that don’t talk to each other, systems that weren’t designed to share data, and a patchwork of bolt-on software that leaves you with more questions than answers.I had a conversation...

“Can You Read a Customer in 30 Seconds? – take the quiz” by Bob Phibbs via The Retail Doctor blog

by admin | Jun 23, 2025 | Brick & Mortar, Consumer Behavior, Customer Experience, Customer Loyalty, HR, Opinion, Resources, Sales Training

Take our Retail Personality Styles Quiz to discover how you show up—and how to flex your style to sell more. Why This Quiz Matters Some associates connect instantly. Others lose the sale before “hello.”The difference? Knowing how to read personalities—and...