Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Optimize Your Retail Store Location To Boost Foot Traffic And Conversions” by Bob Phibbs via The Retail Doctor Blog

“Optimize Your Retail Store Location To Boost Foot Traffic And Conversions” by Bob Phibbs via The Retail Doctor Blog

by | Sep 17, 2023 | Brick & Mortar, Commercial Real Estate, Community, Customer Experience, Event Planning, Resources, Retail Economy, Retail Strategy

Choosing the right location for your retail store is complex but crucial. It requires a deep understanding of your target market, brand, and business model. Whether you’re struggling with foot traffic and conversions, looking to add a location, relocate an...
“Tech Tools That Can Create More Interactive and Informative In-Store Navigation” by Sajid Mohamedy via Total Retail

“Tech Tools That Can Create More Interactive and Informative In-Store Navigation” by Sajid Mohamedy via Total Retail

by | Sep 7, 2023 | Brick & Mortar, Customer Experience, News, Opinion, Resources, Retail Strategy, Retail Technologies

Credit: Getty Images by Busakorn Pongparnit If you were to sit and watch a video of your customers browsing your store, you would undoubtedly see a mix of those who know exactly what they want and can intuitively find it, combined with a sea of shoppers baffled by the...
“Surf Expo Summer Edition Heats Up with New Brands, Floor Category” by Kari Hamanaka via Shop eat Surf

“Surf Expo Summer Edition Heats Up with New Brands, Floor Category” by Kari Hamanaka via Shop eat Surf

by | Aug 10, 2023 | BRA Community Partners, Educational Opportunity, Industry, News, Outdoor, Resources, Retail Strategy, Retail Technologies, Skateboard, Snowboard, Surf, Trade Shows

SES file photo Expect plenty of newness come September for the Surf Expo Summer show. That includes roughly 30% of the exhibitor makeup being new, a continued uptick of buyers and brands from specialty outdoor outfitters, and the growing presence of emerging...