Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The Fin Box, Its History, and Why It Changed Surfing Forever” by Sam George via The Inertia

by admin | Aug 18, 2020 | Retail History, Surf

Downing’s original inlaid wooden slot, and the modern box courtesy of Futures. Editor’s Note: Welcome to our new series, Ride This, where we look at innovations in the world of surfing and beyond that changed the pursuit forever. In this edition,...

“HOW TWO SHOPS ARE WORKING TOGETHER TO MAKE IT THROUGH THE PANDEMIC” by LARRY LANZA via JENKEM MAG

by admin | Jun 2, 2020 | Industry, News, Private Label, Retail History, Retail Strategy, Skateboard

It’s no secret that, prior to the pandemic, one of the greatest things about a skateshop was its fixture as a hub for the community, serving as a place to hang out, talk shit, and ask for a pivot cup or spare bearing or something. But with the shutdowns, shops have to...

“Jeff Grosso R.I.P. 1968-2020” via Transworld Skateboarding

by admin | Apr 1, 2020 | Industry, News, Rest In Peace, Retail History, Skateboard

Today, legendary ’80s vert skater and host of Vans’ ” Loveletters To Skateboarding” Jeff Grosso passed away at his home (1968-2020). We don’t have any details right now, but our deepest condolences go out to his family, close friends, and all his fans around the world...

“This Shop Was Ground Zero For One of The Greatest Advancements in Surfboard Tech ‘SURF SHOP CHRONICLES’ TAKES A TRIP TO DANA POINT’S ICONIC HOBIE SURF SHOP” via Surfer

by admin | Dec 18, 2019 | Industry, Retail History, Surf

This Shop Was Ground Zero For One of The Greatest Advancements in Surfboard Tech “SURF SHOP CHRONICLES” TAKES A TRIP TO DANA POINT’S ICONIC HOBIE SURF SHOP DECEMBER 17, 2019 BY SURFER MAGAZINE  In the 1950’s, when most surfboards were still made out of heavy...

“Six resourceful books that could help you to improve your retail operation” by Doug Works (BRA Executive Director)

by admin | Dec 13, 2019 | Resources, Retail History, Retail Strategy

As a former shop / skatepark owner myself, I strive to make relevant suggestions, create beneficial programs, introduce solutions oriented vendors and provide strategic resources that help our members to lower expenses, increase profit margins and create more...