Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

Michaels boosts in-store experience with birthday parties, classes by Tatiana Walk-Morris via Retail Dive

by admin | Mar 13, 2024 | Brick & Mortar, Community, Customer Experience, News, Retail Strategy, Skate Art

Kids at a Michaels birthday party. Starting at $299, Michaels will help customers organize two-hour parties for up to eight children. Courtesy of Michaels The crafts retailer reimagined its class offering and introduced a party planning service for children in the...

“9 Proven Retail Strategies For Improving Sales” by Bob Phibbs via The Retail Doctor Blog

by admin | Mar 11, 2024 | Brick & Mortar, Customer Service, Educational Opportunity, HR, Resources, Retail Strategy, Sales Training

When you’re looking for a Retail Sales Strategy that works, it’s simple: you need to be brilliant on the basics.  I had been hired in my business consultant role by a man looking to open a new store. After assessing the location and...

“Relationships vs. Transactions and the Future of Email” by Jon Stamell via Total Retail

by admin | Feb 5, 2024 | Artificial Intelligence / CHAT GPT, Community, Customer Loyalty, Customer Service, E-Commerce, Opinion, Retail Strategy, Retail Technologies

Credit: Jon Stamell Do you know how many emails are sent every day around the world? I ask people that all the time and I get some surprising answers. I’ve heard 10 million, 100 million and up to a billion. The answer is that in 2024, people around the world will send...

“7 Sales-Boosting Social Commerce Retail Marketing Strategies” by Bob Phibbs via Retail Doctor Blog

by admin | Feb 3, 2024 | Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

I remember when a local business group asked me to present for half a day and the focus became social media marketing for retail stores. It was a typical group of small and medium-sized businesses that sold everything from clothing and sporting goods to banking...

If you missed last week’s relevant and helpful webinar from BRA SVP CohnReznick, not to worry. We got you with the registration link to view it on-demand” by Doug Works, BRA Executive Director

by admin | Jan 23, 2024 | Accounting and Business Services, News, Resources, Retail Strategy

In this outstanding webinar, the people behind BRA Supporting Vendor Partner Cohn Reznick and a couple of their special guests focused on data and lessons learned from the holiday season, margin enhancement opportunities from the investor perspective, and proactive...

“2024 Predictions: 5 Trends That Will Shape the In-Store Shopping Experience” by David Barker via Total Retail

by admin | Jan 19, 2024 | Artificial Intelligence / CHAT GPT, Brick & Mortar, Customer Experience, E-Commerce, m-commerce, News, Resources, Retail Strategy, Retail Technologies

Credit: Getty Images by Busakorn Pongparnit From emerging technologies to AI-enabled retail associates, Honeywell shares thoughts on evolving retail experiences in the year ahead Retail is changing significantly as new technologies pave the way for future shopping...