by admin | Aug 6, 2023 | Associate Members, Resources, Retail Strategy
So let’s get down to something important. In times like these, the winners are those that can become hyper-focused on the truly important things. It’s very easy to get distracted by the problems that exist in our industry, to throw up your hands and just...
by admin | Jul 31, 2023 | E-Commerce, m-commerce, News, Retail Strategy, Retail Technologies, Social Commerce, Social Media
PHOTO: CANVA TikTok is reportedly preparing to capitalize on its social commerce success with a marketplace that could launch as soon as early August, people familiar with the matter told The Wall Street Journal. The store would focus on selling...
by admin | Jul 28, 2023 | Brick & Mortar, Commercial Real Estate, News, Resources, Retail Strategy
A busy road lined with strip centers. In Q2, demand for retail space in the suburbs outpaced demand in downtown markets, according to CBRE. “Strip Mall City” by Jacob Norlund is licensed under CC BY 2.0 As more retailers move to strip centers, space is opening up at...
by admin | Jul 27, 2023 | Giveaway, m-commerce, News, Retail Strategy, Retail Technologies, Social Media
The Crystal Media team is frequently on the road at business conferences, meets retailers at various events, and interacts with business owners on social media. As a result, we often come across a set of common questions from retailers. Today, we’d like to...
by admin | Jul 25, 2023 | Brick & Mortar, Customer Experience, Customer Loyalty, Resources, Retail Strategy, Retail Technologies, Reviews
Authenticity is at the forefront of every consumer buying decision, thus making reviews a barometer for a product and a company’s trustworthiness. Forty-nine percent of consumers trust reviews as much as personal recommendations...
by admin | Jul 23, 2023 | Brick & Mortar, Clearance Sales / Discounting, Customer Experience, Customer Service, Resources, Retail Strategy
Defensive selling is a sales approach typically driven by a sales associate’s anxiety and the assumption that a customer will only make a purchase if the salesperson is proactive to perceived customer objections. Salespeople feel it is customer service, but...
