Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Surf Expo Set for Biggest Show Since 2020” by via Surf Expo News by Tiffany Montgomery on SurfExpo.com

by admin | Jan 6, 2025 | Community, Educational Opportunity, Industry, News, Private Label, Resources, Retail Partners, Retail Strategy, Skateboard, Small Business, SUP, Surf, Trade Shows

Surf Expo Show Director Roy Turner and Bob Hurley of FLORENCE, which is exhibiting at Surf Expo January. File photo by SES.  The largest gathering of watersports and coastal lifestyle professionals returns in just one month to the Orange County Convention Center...

“7 Ways How To Grow Your Retail Sales The Week After Christmas” by Bob Phibbs via The Retail Doctor Blog

by admin | Dec 27, 2024 | Brick & Mortar, Clearance Sales / Discounting, Holiday, News, Retail Strategy

1. Greeting Customers Greet at the Door: Have someone greet people when they enter your retail store to tell them what is on sale with, “Good morning. The whole store is 20 percent off.” You want to interrupt them before they get to the counter...

“3 Ways Retailers Can Capitalize on Holiday Sales” by Amber Hovious via Total Retail

by admin | Dec 11, 2024 | Brick & Mortar, Customer Experience, Customer Loyalty, Customer Service, Data Driven Performance, Holiday, Omnichannel, Resources, Retail Strategy, Retail Technologies

Credit: Getty Images by zeljkosantrac It’s that time of the year when sales take on new horizons and retailers have the opportunity to capitalize on fresh consumer enthusiasm during the holiday season. The festive period is here, and retailers must prepare and refine...

“Mastering Email Deliverability for Successful Holiday Campaigns” by Dana Carr via Total Retail

by admin | Dec 9, 2024 | Email Marketing, Resources, Retail Strategy, Retail Technologies, Story Telling

Credit Getty Images by D3sign For marketers, no time is more crucial than the holiday season to connect with consumers through personalized offers and messages. This year, personalization is more powerful than ever, with Optimove Insights data showing a 227 percent...

“The 11 Most Frequent Forms of Retail Employee Fraud” by Arick Wierson via The Robin Report

by admin | Dec 3, 2024 | Apparel /Fashion, HR, Industry, News, Retail Crime, Retail Strategy, Retail Technologies

Let’s be honest – when it comes to retail fraud, the online world grabs all the attention – and probably justifiably so. Last year, losses stemming from internet shopping scams and duplicity approached $400 million, according to statistics from the Better Business...

“Why some retail has been resilient against Amazon – It’s about the products — and the people” by Daphne Howland via Retail Dive

by admin | Nov 23, 2024 | Brick & Mortar, Community, Customer Experience, Event Planning, News, Retail Economy, Retail Strategy, Story Telling

Longfellow Books in Portland, Maine, is one of about 15 independent bookstores in the area. It has remained family-owned for almost 25 years, about how long Amazon has been in the bookselling business. Daphne Howland/Retail Dive There may be nothing that Amazon...