Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“‘You Can’t Feel A Fact: The Analytical Sales Personality Style’ plus ‘Why Training On the Salesfloor Doesn’t Work (video)'” by Bob Phibbs via The Retail Doctor blog

by admin | Jan 22, 2022 | Educational Opportunity, HR, Resources, Retail Strategy

When I was looking for a lawn spreader, I asked the sales clerk, “Why should I buy this one?” He quickly answered, “Because it makes sense.” At that moment he confirmed my suspicions that he had an Analytical personality style. I’ve previously shared my...

“December retail sales were strong, no matter what the clickbait headlines said” by Steve Dennis via Retail Wire

by admin | Jan 18, 2022 | News, Resources, Retail History, Retail Strategy, Statistics

Photo: RetailWire Through a special arrangement, presented here for discussion, is a summary of  Steve Dennis’ recent Forbes article. Steve is President & Founder of SageBerry Consulting and a senior Forbes Contributor. He is the author of Remarkable Retail: How...

“Managing Sales Behaviors to Improve Sales Performance” by Bob Phibbs via The Retail Doctor Blog

by admin | Jan 15, 2022 | HR, Resources, Retail Strategy

What are sales behaviors? They are a series of actions comprised in a sales process, the way salespeople act and talk with shoppers. It is not as some have said your thought process; it is something specific other sales associates can see or hear you do. For...

“Content That Converts” (helpful downloadable report) via Total Retail

by admin | Jan 13, 2022 | E-Commerce, Educational Opportunity, Resources, Retail Strategy, Social Commerce, Social Media

How retailers can grow e-commerce sales in a heightened competitive environment Over the past year, retailers have had to evolve their businesses to account for growing consumer demand for e-commerce. And for many consumers, the shift to online shopping is likely to...

“18 Retail Trends That will Shape 2022 and Beyond” by Werner Geyser via Influencer Marketing Hub

by admin | Jan 10, 2022 | Resources, Retail Strategy

Clearly, the most significant factor affecting retail trends in 2021, continuing from 2020 and undoubtedly continuing through to 2022, has been the global emergence of COVID. We have examined the effects in detail, including a massive post looking at COVID-19...

“Shopping on Social Media Seen Hitting $1.2 Trillion by 2025” by Martine Paris via Bloomberg

by admin | Jan 9, 2022 | Resources, Retail Strategy, Social Commerce, Social Media

Parcels inside a shipping container at the UPS Worldport facility in Louisville, Kentucky.Photographer: Luke Sharrett/Bloomberg Shopping on social networks such as Facebook, TikTok and WeChat is going to grow three times faster than sales from traditional...