Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Some ways to boost holiday sales (AND MARGINS)!” by Dave Seehafer of Global Wave Ventures (BRA Supporting Vendor Partner)

by admin | Nov 20, 2019 | Associate Members, Private Label, Resources, Retail Strategy

Some ways to boost holiday sales (AND MARGINS)!   Importance of specialty store “experience”—think Apple, Nike, Starbucks! –this is your time to shine—share passion & stoke, offer product insight –give incredible customer service—i.e. free local...

“Board Retailers Association (BRA) Announces Regional Retailer Roundtable” via ShopEatSurf.com

by admin | Oct 7, 2019 | Industry, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Surf, Wakeboard

The Board Retailers Association (BRA), a non-profit organization representing independently owned surf, skate, snow, sup and wake retailers, announces a Regional Retailer Roundtable to be held at the Surfing Heritage and Culture Center (www.shacc.org) in San Clemente,...