Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Walmart Inks Deal With Salesforce to Sell its Tech to Other Retailers” by Joe Keenan via Total Retail

by admin | Jan 11, 2023 | Brick & Mortar, E-Commerce, Local Search, News, Retail Economy, Retail Strategy, Retail Technologies

Credit: Walmart Walmart wants to sell more of its technology and services to other companies. On Thursday, it announced a deal with Salesforce to ramp up sales of its GoLocal delivery service, which drops off purchases at customers’ doors; and...

“5 trends that shaped the holidays in 2022” by Staff via Retail Dive

by admin | Jan 10, 2023 | Brick & Mortar, E-Commerce, Holiday, Industry, News, Retail History, Retail Technologies, Statistics

RgStudio via Getty Images From deep discounts to metaverse activations, here are some of the biggest influences on the season. Inflation and inventory challenges set a subdued tone for the 2022 holiday season before it even truly started. Discretionary...

“Just Like F1, Social Commerce Needs Precision and Speed” by Nick Verlaney via Total Retail

by admin | Jan 2, 2023 | m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

With its feedback, creation and conversation loops, social commerce mimics circuit-based Formula 1 races. And success on the track and on social media isn’t purely about who is the quickest. Instead, it’s about strategy, precision and avoiding critical mistakes....

“New Retail: How the “Store” Will Undergo Transformation” by Sanford Stein via The Robin Report

by admin | Dec 25, 2022 | Brick & Mortar, Community, Industry, Predictions, Retail Strategy, Retail Technologies

For the vast majority of the 20th century, retailing had been largely transactional. The store was the place where the goods were seen, sold, and stored (hence the term). With the advent of ecommerce that definition became questioned, and the change-averse retail...

“How Mobile Bridges the Gap Between In-Store and Online” by Alex Campbell via Total Retail

by admin | Dec 23, 2022 | Brick & Mortar, Data Driven Performance, E-Commerce, Holiday, Industry, m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce

Credit: iStock.com by Anita Kot To deliver on consumer expectations and keep their loyalty, brands must incorporate mobile messaging into their marketing strategies This holiday season, retailers prepared for an influx of in-store and online shoppers at levels even...

“How to Stop Serial Returns From Damaging the Bottom Line” by Nathan Smith via Total Retail

by admin | Dec 18, 2022 | Brick & Mortar, E-Commerce, Merchandising, Resources, Retail Crime, Retail Technologies, Returns

Credit: iStock.com by Emilija Manevska You want your retail business to be regarded for exceptional customer service and products. Reputation is important, and retailers will go the extra mile to ensure loyal customers are happy. Sometimes these concessions,...