Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Ad spending on TikTok defies advertising slowdown” by Krystal Scanlan and Seb Joseph via Digiday

by admin | Jan 17, 2023 | m-commerce, Retail Technologies, Social Commerce, Social Media

Ivy Liu Every downturn is good for someone. Take TikTok, for instance.  Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app. And that’s despite some...

“Instagram to Remove Shopping Tab” by Dani James via Retail Dive

by admin | Jan 13, 2023 | E-Commerce, Industry, m-commerce, News, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Permission granted by Meta Dive Brief: Changing the way consumers access commerce on its app, Meta-owned Instagram will remove its Shop tab from the homepage navigation bar in February, according to a post on the company’s support site. A Meta spokesperson...

“Walmart Inks Deal With Salesforce to Sell its Tech to Other Retailers” by Joe Keenan via Total Retail

by admin | Jan 11, 2023 | Brick & Mortar, E-Commerce, Local Search, News, Retail Economy, Retail Strategy, Retail Technologies

Credit: Walmart Walmart wants to sell more of its technology and services to other companies. On Thursday, it announced a deal with Salesforce to ramp up sales of its GoLocal delivery service, which drops off purchases at customers’ doors; and...

“5 trends that shaped the holidays in 2022” by Staff via Retail Dive

by admin | Jan 10, 2023 | Brick & Mortar, E-Commerce, Holiday, Industry, News, Retail History, Retail Technologies, Statistics

RgStudio via Getty Images From deep discounts to metaverse activations, here are some of the biggest influences on the season. Inflation and inventory challenges set a subdued tone for the 2022 holiday season before it even truly started. Discretionary...

“Just Like F1, Social Commerce Needs Precision and Speed” by Nick Verlaney via Total Retail

by admin | Jan 2, 2023 | m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

With its feedback, creation and conversation loops, social commerce mimics circuit-based Formula 1 races. And success on the track and on social media isn’t purely about who is the quickest. Instead, it’s about strategy, precision and avoiding critical mistakes....

“New Retail: How the “Store” Will Undergo Transformation” by Sanford Stein via The Robin Report

by admin | Dec 25, 2022 | Brick & Mortar, Community, Industry, Predictions, Retail Strategy, Retail Technologies

For the vast majority of the 20th century, retailing had been largely transactional. The store was the place where the goods were seen, sold, and stored (hence the term). With the advent of ecommerce that definition became questioned, and the change-averse retail...