Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“How Mobile Bridges the Gap Between In-Store and Online” by Alex Campbell via Total Retail

“How Mobile Bridges the Gap Between In-Store and Online” by Alex Campbell via Total Retail

by | Dec 23, 2022 | Brick & Mortar, Data Driven Performance, E-Commerce, Holiday, Industry, m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce

Credit: iStock.com by Anita Kot To deliver on consumer expectations and keep their loyalty, brands must incorporate mobile messaging into their marketing strategies This holiday season, retailers prepared for an influx of in-store and online shoppers at levels even...
“Increase profits with these 5 steps!” by Aaron Randall of RICS Software plus extra special savings for BRA DRMs

“Increase profits with these 5 steps!” by Aaron Randall of RICS Software plus extra special savings for BRA DRMs

by | Dec 16, 2022 | Data Driven Performance, Point of Sale, Resources, Retail Strategy, Retail Technologies

Covid-19 and its forced retail shutdowns are a memory of the past. However, the lingering effects on our supply chain, consumer behaviors and retail inventories remain front and present as we look at managing business going forward. Recent retail news has been focused...
“Live Commerce vs. Reels: How to Build Meaningful Customer Relationships Through Live Video Commerce” by Andrew Chen via Total Retail

“Live Commerce vs. Reels: How to Build Meaningful Customer Relationships Through Live Video Commerce” by Andrew Chen via Total Retail

by | Dec 9, 2022 | m-commerce, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Credit: Getty Images by PixelsEffect While Reels can be a powerful tool to attract new customers, live selling offers retailers a more intimate, longer form setting to engage “I know this is new for all of us,” said Melissa Garcia, a professional on-air stylist, as...