Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Just Like F1, Social Commerce Needs Precision and Speed” by Nick Verlaney via Total Retail

by admin | Jan 2, 2023 | m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

With its feedback, creation and conversation loops, social commerce mimics circuit-based Formula 1 races. And success on the track and on social media isn’t purely about who is the quickest. Instead, it’s about strategy, precision and avoiding critical mistakes....

“New Retail: How the “Store” Will Undergo Transformation” by Sanford Stein via The Robin Report

by admin | Dec 25, 2022 | Brick & Mortar, Community, Industry, Predictions, Retail Strategy, Retail Technologies

For the vast majority of the 20th century, retailing had been largely transactional. The store was the place where the goods were seen, sold, and stored (hence the term). With the advent of ecommerce that definition became questioned, and the change-averse retail...

“How Mobile Bridges the Gap Between In-Store and Online” by Alex Campbell via Total Retail

by admin | Dec 23, 2022 | Brick & Mortar, Data Driven Performance, E-Commerce, Holiday, Industry, m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce

Credit: iStock.com by Anita Kot To deliver on consumer expectations and keep their loyalty, brands must incorporate mobile messaging into their marketing strategies This holiday season, retailers prepared for an influx of in-store and online shoppers at levels even...

“How to Stop Serial Returns From Damaging the Bottom Line” by Nathan Smith via Total Retail

by admin | Dec 18, 2022 | Brick & Mortar, E-Commerce, Merchandising, Resources, Retail Crime, Retail Technologies, Returns

Credit: iStock.com by Emilija Manevska You want your retail business to be regarded for exceptional customer service and products. Reputation is important, and retailers will go the extra mile to ensure loyal customers are happy. Sometimes these concessions,...

“Increase profits with these 5 steps!” by Aaron Randall of RICS Software plus extra special savings for BRA DRMs

by admin | Dec 16, 2022 | Data Driven Performance, Point of Sale, Resources, Retail Strategy, Retail Technologies

Covid-19 and its forced retail shutdowns are a memory of the past. However, the lingering effects on our supply chain, consumer behaviors and retail inventories remain front and present as we look at managing business going forward. Recent retail news has been focused...

“‘Tis The Season For Retail Tech To Shine” by Jill Standish via Forbes

by admin | Dec 14, 2022 | Brick & Mortar, Customer Loyalty, E-Commerce, m-commerce, Retail Strategy, Retail Technologies

Holiday season. female in sparkle gold sequin Santa hat with credit card browsing high fashion retail online store and on a smartphone while sitting on divan in the modern living room at Christmas. GETTY Digital technology’s prominence within retail experiences has...