Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Retailers Are Bringing Digital Precision to Their Physical Stores Via Smart Camera Technology” by Andrew Dallman via Total Retail

by admin | Oct 27, 2022 | Brick & Mortar, Data Driven Performance, Retail Strategy, Retail Technologies

The internet provides retailers endless amounts of precise, real-time information and insights into the shopper’s journey. What are they searching for? What are they clicking on? At what point do they fall out of the sales pipeline? In a brick-and-mortar store,...

“TikTok’s latest ad product rollout aims to make creators’ (and advertisers’) lives easier — for the most part” by Krystal Scanlon via Digiday

by admin | Oct 15, 2022 | Community, E-Commerce, m-commerce, News, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Creators are having a hard time right now: canceled deals, stretched payment terms, even revenue shake ups from the platforms. It’s tough times for anyone in the content-making business. But it doesn’t have to be, according to TikTok. Or more to the point, it won’t be...

“An ‘Old’ Technology Just Might Help Retailers Battle the Labor Shortage” by Kimberley Dobny via Total Retail

by admin | Oct 5, 2022 | Brick & Mortar, Retail Strategy, Retail Technologies

Credit: Getty Images by EXTREME-PHOTOGRAPHER Frontline employees are vital to a retailer’s operation. The quality of a customer’s experience is directly related to the level of employee engagement.  When customers need assistance, they expect fast,...

“How Technology Can Help Small Retailers Stay Fully Operational With Fewer Associates” by Amanda Honig via RIS News

by admin | Sep 25, 2022 | HR, Resources, Retail Strategy, Retail Technologies

Facing unprecedented and challenging market disruptions, forward-thinking small business owners are turning to technology to maximize productivity and profits. What’s more, investments in the right technology can elevate the overall shopper experience, even when there...

“Rebound for Retail: How Mobile Can Achieve Memorability for Retailers” by Paul Coggins via Total Retail

by admin | Sep 20, 2022 | m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Credit: iStock.com by Anita Kot Over the past few years, there’s been an increasing shift towards online retail, particularly with many of the attitudes adopted over the course of the pandemic now a part of everyday life. And many of these transactions are being...

“5 Key Trends to Watch in Modern Retailing” by Nick Gurney via Total Retail

by admin | Sep 6, 2022 | Brick & Mortar, Community, E-Commerce, m-commerce, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Credit: iStock.com by Tzido The shift from physical to digital retail was well underway before the pandemic hit, but the closure of physical locations has accelerated the trend. This has exposed a weakness in sales for many retailers that have been slow to adapt to...