Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“What Every Brand Should Know Before Launching Into Live Selling” by Finn Faldi via Total Retail

by admin | May 26, 2022 | Community, m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce

Credit: Getty Images by fizkes For retailers and brands, “going live” consistently can drive conversion rates that are higher than what they see on their e-commerce sites. Here are some tips that businesses of all sizes should keep in mind when expanding into the...

“PacSun opens metaverse store, auctions NFTs” by Tatiana Walk-Morris via Retail Dive

by admin | May 25, 2022 | Community, E-Commerce, m-commerce, Retail Technologies, Social Commerce, Social Media

Courtesy of PacSun Dive Brief: Joining other brands in experimenting with the metaverse, Pacsun launched a three-level store in ComplexLand 3.0, a metaverse shopping festival taking place between May 25 and May 27, the youth...

“Did the Pandemic Change Retailing Dramatically?” by Jan Rogers Kniffen via The Robin Report

by admin | May 21, 2022 | Predictions, Resources, Retail Economy, Retail Strategy, Retail Technologies

Any professional observer of retail trends and every shopper in the U.S. would tell you that retailing, and retailers changed dramatically during the pandemic. But many of those changes were already in the works before the pandemic even started. One of the...

“Audience Hijacking: How to Prevent Your Online Customers From Being Shoplifted” by Patrick Sullivan via Total Retail

by admin | May 19, 2022 | E-Commerce, Internet, Retail Strategy, Retail Technologies

Ensuring your website visitors have a positive experience is absolutely crucial for turning shoppers into buyers. But increasingly, the online customer journey is disrupted by pop-up ads, browser plug-ins and extensions designed to redirect shoppers away from your...

“Retailers Should Be Texting Customers More: Here’s How to Do it Effectively” by Tom Sheahan via Total Retail

by admin | May 5, 2022 | m-commerce, Retail Strategy, Retail Technologies

While many industries have embraced short message service (SMS, or more commonly referred to as texting) as a meaningful way to communicate with customers, many retail brands still haven’t adopted the practice with regularity. As retailers consider changes in...

“How the Pandemic Saved Brick-and-Mortar Retail” by Archie Black via Total Retail

by admin | Apr 28, 2022 | Retail Strategy, Retail Technologies

Credit: iStock.com by Marie LaFauci Retailers get a second chance with true omnichannel now within reach Today we all love — and have likely used — curbside pickup at some point over the last two years. But let’s be honest: there’s no reason retailers...