Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“2022 Trends For Social Commerce” by Mark Hook via Independent Retailer

by admin | Apr 25, 2022 | Community, Resources, Retail Strategy, Retail Technologies, Social Commerce

Over the last 20 years, we have seen social media shift from simple, text-based updates to increasingly visual content, championed by app-based platforms like Instagram and Snapchat. Now, new entrants such as TikTok and Pinterest are taking the trend even further....

“3 Data-Backed Ways to Drive Worker Retention, Productivity, Revenue and More” by Jordan Ekers via Total Retail

by admin | Apr 24, 2022 | HR, Retail Strategy, Retail Technologies

Credit: Getty Images by zoranm There’s a disconnect between retail associates and leaders on how effective their communications really are What do retail workers want? This is the question I’m hearing from every retailer I’ve spoken to in the past year. As we strive...

“Report: 80% of US shoppers use buy now, pay later to avoid credit card debt” by Tatiana Walk-Morris via Retail Dive

by admin | Apr 22, 2022 | E-Commerce, News, Retail Strategy, Retail Technologies

Tero Vesalainen via Getty Images Dive Brief: Following previous reports of increased digital payment adoption, the Experian Global Insights Report found that 62% of respondents said they use mobile wallets, and 63% use traditional forms of payment, the credit...

“Why reviews aren’t just nice-to-have in 2022 – 88% of customers check your online reviews plus free downloadable Google Reviews ebook” by Podium (BRA Supporting Vendor Partner)

by admin | Apr 20, 2022 | Associate Members, Educational Opportunity, Resources, Retail Strategy, Retail Technologies

Google reviews impact the customer journey more than ever.  When it comes to getting found by your customers, local businesses—those with a physical presence—actually have a huge advantage. But if your business isn’t shining online, you’ll see fewer customers coming...

“How Explainer Videos Can Answer Your Customer’s Hard Questions” by Andre Oentoro via Guest Blog

by admin | Apr 15, 2022 | Educational Opportunity, Resources, Retail Strategy, Retail Technologies

Image Via Unblast When your business launches new products and services, not all customers can understand your new product or services right away. If you want to introduce your brands, you can use explainer videos instead.  An explainer video is a short video...

“The Undeniable Influence and Purchasing Power of Gen Z – How TikTok dances and streetwear drops are reshaping retailer strategies” by Adrien Nussenbaum via Total Retail

by admin | Apr 11, 2022 | Community, E-Commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media, Streetwear

Credit: Getty Images by Franek Strzeszewski When we look back on trends from the 2010s, beyond planking and the Harlem Shake, one of the most pervasive fads was a certain type of thinkpiece: Millennials Are Killing Doorbells by Texting Instead. Millennials Are Killing...