Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Audience Hijacking: How to Prevent Your Online Customers From Being Shoplifted” by Patrick Sullivan via Total Retail

by admin | May 19, 2022 | E-Commerce, Internet, Retail Strategy, Retail Technologies

Ensuring your website visitors have a positive experience is absolutely crucial for turning shoppers into buyers. But increasingly, the online customer journey is disrupted by pop-up ads, browser plug-ins and extensions designed to redirect shoppers away from your...

“Retailers Should Be Texting Customers More: Here’s How to Do it Effectively” by Tom Sheahan via Total Retail

by admin | May 5, 2022 | m-commerce, Retail Strategy, Retail Technologies

While many industries have embraced short message service (SMS, or more commonly referred to as texting) as a meaningful way to communicate with customers, many retail brands still haven’t adopted the practice with regularity. As retailers consider changes in...

“How the Pandemic Saved Brick-and-Mortar Retail” by Archie Black via Total Retail

by admin | Apr 28, 2022 | Retail Strategy, Retail Technologies

Credit: iStock.com by Marie LaFauci Retailers get a second chance with true omnichannel now within reach Today we all love — and have likely used — curbside pickup at some point over the last two years. But let’s be honest: there’s no reason retailers...

“2022 Trends For Social Commerce” by Mark Hook via Independent Retailer

by admin | Apr 25, 2022 | Community, Resources, Retail Strategy, Retail Technologies, Social Commerce

Over the last 20 years, we have seen social media shift from simple, text-based updates to increasingly visual content, championed by app-based platforms like Instagram and Snapchat. Now, new entrants such as TikTok and Pinterest are taking the trend even further....

“3 Data-Backed Ways to Drive Worker Retention, Productivity, Revenue and More” by Jordan Ekers via Total Retail

by admin | Apr 24, 2022 | HR, Retail Strategy, Retail Technologies

Credit: Getty Images by zoranm There’s a disconnect between retail associates and leaders on how effective their communications really are What do retail workers want? This is the question I’m hearing from every retailer I’ve spoken to in the past year. As we strive...

“Report: 80% of US shoppers use buy now, pay later to avoid credit card debt” by Tatiana Walk-Morris via Retail Dive

by admin | Apr 22, 2022 | E-Commerce, News, Retail Strategy, Retail Technologies

Tero Vesalainen via Getty Images Dive Brief: Following previous reports of increased digital payment adoption, the Experian Global Insights Report found that 62% of respondents said they use mobile wallets, and 63% use traditional forms of payment, the credit...